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由墨尔本音频之旅成为可能

案例简介：ScriptInEnglish 音频站所有展品的列表和摘要: 语音导览-第一集-数字葡萄园这个展览展示了墨尔本大学的研究，该研究帮助农民和酿酒师使用无人机更好地管理农场和葡萄园内的作物和环境。无人机拍摄的图像可以使农业活动更加精确,帮助在更少的土地上种植更高质量的作物。音频之旅 -- 第二集 -- 身体外的生长器官这个展览表明墨尔本大学的研究人员正在生长类似大脑的器官，这些器官正在帮助科学家理解人类的发育，并最终能够用于修复神经系统的疾病。音频之旅-第三集-结束可避免的失明这个展览表明，土著澳大利亚人比其他人更容易失明三倍，原因几乎总是可预防的。墨尔本大学的研究与社区和合作伙伴合作，在支持消除沙眼等眼病方面取得了重大进展,并旨在到 2020年结束可避免的失明。音频之旅 -- 第四集 -- 机器人与人类接触这个展览展示了墨尔本大学的研究人员正在开发一种具有更大灵活性和触觉的假肢。你的大脑不仅可以向机器人肢体发送信号，将来他们也可以将这些信息发送回大脑,给失去肢体的人 “感受” 力量和压力等感觉的能力。音频之旅 -- 第五集 -- 提高世界饮食的一半这个展览表明，墨尔本大学的研究人员正在开发一种新型的生物强化大米，以提供更多的铁和大米锌在世界一半人口的饮食中。音频之旅 -- 第六集 -- 思想控制运动这个展览展示了由墨尔本大学和帕克维尔分局合作伙伴开发的火柴棒大小的设备, 可以让许多人通过思想来控制机器人的运动孤独。这一突破有可能控制外骨骼，帮助脊髓受损的人再次行走。音频之旅 -- 第七集 -- 听你说话的耳机这个展览展示了由墨尔本大学毕业生开发的努拉耳机,通过学习和适应你独特的听觉，彻底改变了音乐的体验。音频之旅 -- 第八集 -- 不浪费水的食物这个展览表明，传统上种植 1千克的玉米需要大约两吨半的水。然而，墨尔本大学开发的地面传感器和自动浇水系统正在帮助农民用一半的水生产更多的作物。语音导览-第九集-使用金融和心理学来对抗 FATThis 展览表明，墨尔本大学的研究人员正在将心理学和金融模型相结合，以了解饮食选择背后的影响。他们的工作已经确定了决策过程的各个方面，这些方面可能有助于对抗肥胖，肥胖已经成为一种全球健康流行病。音频之旅 -- 第十集 -- 制作任何表面太阳能展览展示了墨尔本大学的研究人员正在为太阳能电池创造新材料。研究人员设想，在未来，柔性太阳能电池将覆盖屋顶、窗户、衣服、电话和汽车，以捕捉阳光。音频之旅 -- 第 11 集 -- 把任何水变成饮用水每 4 个人喝不安全的水。这个展览展示了墨尔本大学的研究，该研究创建了一个水处理厂，其大小相当于一个集装箱，可以将脏水过滤成干净的水。便携式工厂可以被送到需要清洁水的小社区。语音导览-第 12 集-1000 个生日快乐产前护理的突破可能会导致在未来 12 个月内更多 1000 个婴儿安全出生。这个展览展示了墨尔本大学的研究，该研究将使医生能够识别仍在子宫内的死产高危婴儿，从而提高整个世界父母的安全分娩率世界。音频之旅 -- 13 集 -- 种植绿色城市这个展览表明，墨尔本大学的研究人员正在与墨尔本市合作，在基础设施中使用绿色植物，使我们的城市更加环保高效。在建筑物上使用仅十厘米深的植物屋顶可以提高人类生产力，防止城市洪水,节约能源，降低城市内部温度。音频之旅 -- 14 集 -- 重新安排我们学习这个展览的方式表明，墨尔本大学的研究人员正在重塑学校教室的结构，使孩子们能够充分发挥他们的潜力。条目摘要尽管是澳大利亚领先的大学，市场研究发现墨尔本大学的研究项目意识有限。我们必须改变对澳大利亚大学的看法，将其确立为改变世界的研究中心。这有助于他们吸引更多的投资，并招收更高质量的学生。目标是通过对大学的在线研究内容获得 1,000,000 多个观点，并将对我们的研究声誉的认识提高到墨尔本的 10%，从而增加公众对我们研究的参与。推动 30% 的目标受众采取行动，因为他们通过研究调查、社交分享或直接参与来影响他人捐款。简要解释我们从大学研究中定制了音频内容，以墨尔本中央商务区等待公共交通工具的人为目标，将他们的等待变成了教育的机会。由于人们通常没有时间深入阅读这些突破，所以当他们通常在电车车站浪费时间时，我们就瞄准了他们。内容的创建使其与该站点的平均等待长度相匹配，从而使其对潜在听众更具吸引力。我们把研究变成音频故事，并在电车车站创作互动艺术作品，让人们播放故事，然后我们促使他们捐赠给大学的研究项目。

由墨尔本音频之旅成为可能

案例简介：ScriptInEnglish List & summary of all exhibits featured at the audio stations:Audio Tour - Episode 1 - DIGITAL VINEYARDSThis exhibit demonstrates research from the University of Melbourne that is helping farmers and winemakers use drones to better manage crops and the environment within their farms and vineyards. Images taken by the drones can make farming activities more precise, helping grow a higher quality crop on less land.Audio Tour - Episode 2 - GROWING ORGANS OUTSIDE THE BODYThis exhibit demonstrates that the researchers at the University of Melbourne are growing brain-like organs that are helping scientists understand human development and can eventually be used to repair diseases of the nervous system.Audio Tour - Episode 3 - ENDING AVOIDABLE BLINDNESSThis exhibit demonstrates that Indigenous Australians are three times more likely to go blind than the rest of the population, and the causes are almost always preventable. Working with communities and partners, research by the University of Melbourne has made significant inroads to support the elimination of eye diseases such as trachoma, and aims to end avoidable blindness by the year 2020.Audio Tour - Episode 4 - ROBOTS WITH A HUMAN TOUCHThis exhibition demonstrates that the researchers at the University of Melbourne are developing a prosthetic arm with greater dexterity and touch. Not only can your brain send signals to the robotic limb, in the future they will be able to send those messages back to the brain too, giving people who have lost a limb the ability to 'feel' sensations such as strength and pressure.Audio Tour - Episode 5 - IMPROVING HALF THE WORLD’S DIETThis exhibition demonstrates that a new type of bio-fortified rice is being developed by researchers at the University of Melbourne to provide more iron and zinc in the diet of half the world's population.Audio Tour - Episode 6 - THOUGHT CONTROLLED MOVEMENTThis exhibition demonstrates that a matchstick-sized device, developed by the University of Melbourne and Parkville precinct partners, could give many the power to control the movement of robots by the use of thought alone. This breakthrough has the potential to control exoskeletons that will help people with damaged spinal cords walk again.Audio Tour - Episode 7 - HEADPHONES THAT LISTEN TO YOUThis exhibition demonstrates that Nura headphones, developed by graduates from the University of Melbourne, are revolutionising the experience of music by learning and adapting to your unique hearing.Audio Tour - Episode 8 - FOOD THAT DOESN’T WASTE WATERThis exhibition demonstrates that traditionally it takes around two and a half tonnes of water to grow 1kg of corn. However, in-ground sensors and automated watering systems developed by the University of Melbourne are helping farmers produce more crops using just half the water.Audio Tour - Episode 9 - USING FINANCE AND PSYCHOLOGY TO FIGHT FATThis exhibition demonstrates that the researchers at the University of Melbourne are combining psychology with financial modelling to understand the influences behind dietary choices. Their work has identified aspects of decision-making processes that could help to fight obesity, a condition that has become a global health epidemic.Audio Tour - Episode 10 - MAKING ANY SURFACE SOLARThis exhibition demonstrates that the University of Melbourne researchers are creating new materials for solar cells. The researchers envisage that in the future flexible solar cells will cover roofs, windows, clothing, phones and cars to capture sunlight wherever it falls.Audio Tour - Episode 11 - TURNING ANY WATER INTO DRINKING WATER1 in 4 people drink water that is not safe. This exhibit demonstrates research by the University of Melbourne that has created a water treatment plant the size of a shipping container that can filter dirty water into clean water. The portable plant can be sent to small communities where clean water is needed.Audio Tour - Episode 12 - 1000 HAPPY BIRTHDAYSBreakthroughs in prenatal care could result in 1000 more babies being safely born over the next 12 months. This exhibit demonstrates research by the University of Melbourne that will enable doctors to identify babies at high risk of stillbirth whilst still in the womb to increase the rates of safe deliveries for parents across the world.Audio Tour - Episode 13 - GROWING GREENER CITIESThis exhibition demonstrates that the researchers at the University of Melbourne are working with the City of Melbourne to use greenery in infrastructure to make our city even more efficient. Using a plant-based roof just ten centimeters deep on buildings can increase human productivity, prevent urban flooding, create energy savings and reduce the inner city temperature.Audio Tour - Episode 14 - REARRANGING THE WAY WE LEARN This exhibition demonstrates that the researchers at the University of Melbourne are reinventing the way school classrooms are structured to enable children to learn to their full potential. EntrySummary Despite being Australia’s leading university, market research identified that there is limited awareness of the University of Melbourne’s research projects. We had to change the perception of the University within Australia, to establish it as a centre of world-changing research. This helps them attract more investment and also recruit higher quality students. The objective was to increase public engagement with our research by achieving 1,000,000+ views of the university’s online research content and increasing awareness of our research reputation by 10% of Melbourne.A secondary objective was to drive 30% of the target audience to take action as a result of seeing the campaign in a way that influenced others to get involved through research enquire, social shares or direct contributions. BriefExplanation We created tailored audio content from University research to target people waiting for public transport in the Melbourne CBD, turning their wait into a chance to educate. As people usually have little time to read in depth about these breakthroughs we targeted them when they would usually be wasting time – at tram stops. Content was created so that it matched the length of the average wait at that stop to make it more attractive to potential listeners. We turned research into audio stories, and created interactive art works at trams stops to get people streaming the stories, then we prompted them to donate to the University’s research projects.