Short rationale: This year Heide Park Resort, the largest theme park in Northern Germany, is inviting its guests to answer the call and become a Ghostbuster in its new 5D attraction. TBWA\Manchester has created the campaign to launch this fully immersive and interactive 5D ride where guests get to strap on their very own proton pack and ride the Ecto-X through a ghostriddled warehouse.The ultimate ghost hunt doesn’t end there. Themed Ghostbusters rooms have also been built in Heide Park Resort’s Adventure Hotel. The campaign features a series of spots that promote the Ghostbusters ride and themed rooms along with content films that showcase the resort’s accommodation and the volume of family rides.CreditsExecutive creative director: Gary Fawcett, Lisa NicholsArt director: Gary HulmeCopywriter: Ben PhillipsAdditional credits: Business director: Mark BostockAccount director: Heather NickersonTV producer: Rose BulowDirector: Niko TziopanosProducer: Boris MillerProduction: MillertimePost production: FlinkPost producer: Andreas CoutsoumbelisMedia agency: Mediacom