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强制迁移
案例简介：野生动物贩运是对我们环境的直接和严重威胁。它导致了鸟类和动物的灭绝。这是一个正在崛起的亿万美元行业运营的卧底。贩运是由于对宠物、身体部位和非法药用目的的需求而存在的。为了了解这一罪行，我们从旅程中获得了灵感，并与机上乘客的经历相提并论。想法: 虽然大多数野生动物自然迁徙，但有些是被迫迁徙的。每一则广告都有报道一只被偷运出印度的遇险动物。由于通过机场走私活动物获得了人贩子的高价，机场似乎是最有效的接触点。我们与印度15多个机场建立了联系，并在机场电视屏幕等OOH媒体上展示了创意，广告在飞行时间之间出现。
强制迁移
案例简介：Wildlife trafficking is a direct and a serious threat to our environment. It has led to extinction of birds and animals. It’s a rising billion-dollar industry operating undercover. Trafficking exists due to demand for pets, body parts and illegal medicinal purposes. To sensitize all about this crime, we drew inspiration from the journeys and drew a parallel to the experiences of in-flight passengers. The Idea: While most wild animals migrate naturally, some are forced to migrate. Each ad featured an animal in distress known to be smuggled out of India as often reported in news. Since smuggling live animals through airports fetch trafficker’s high prices, airports seemed like the most effective touchpoints. We tied up with more than 15 airports across India and showcased creatives on OOH mediums like Airport TV screens where the ad appeared between flight timings.
Forced Migration
案例简介：野生动物贩运是对我们环境的直接和严重威胁。它导致了鸟类和动物的灭绝。这是一个正在崛起的亿万美元行业运营的卧底。贩运是由于对宠物、身体部位和非法药用目的的需求而存在的。为了了解这一罪行，我们从旅程中获得了灵感，并与机上乘客的经历相提并论。想法: 虽然大多数野生动物自然迁徙，但有些是被迫迁徙的。每一则广告都有报道一只被偷运出印度的遇险动物。由于通过机场走私活动物获得了人贩子的高价，机场似乎是最有效的接触点。我们与印度15多个机场建立了联系，并在机场电视屏幕等OOH媒体上展示了创意，广告在飞行时间之间出现。
Forced Migration
案例简介：Wildlife trafficking is a direct and a serious threat to our environment. It has led to extinction of birds and animals. It’s a rising billion-dollar industry operating undercover. Trafficking exists due to demand for pets, body parts and illegal medicinal purposes. To sensitize all about this crime, we drew inspiration from the journeys and drew a parallel to the experiences of in-flight passengers. The Idea: While most wild animals migrate naturally, some are forced to migrate. Each ad featured an animal in distress known to be smuggled out of India as often reported in news. Since smuggling live animals through airports fetch trafficker’s high prices, airports seemed like the most effective touchpoints. We tied up with more than 15 airports across India and showcased creatives on OOH mediums like Airport TV screens where the ad appeared between flight timings.
强制迁移
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Forced Migration
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Not all animals migrate by choice.
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