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强制迁移
案例简介:野生动物贩运是对我们环境的直接和严重威胁。它导致了鸟类和动物的灭绝。这是一个不断增长的十亿美元产业,秘密运作。贩运是由于对宠物,身体部位和非法药用目的的需求而存在的。为了使所有人对这一罪行敏感,我们从旅途中汲取了灵感,并与机上乘客的经历相提并论。想法: 虽然大多数野生动物自然迁移,但有些动物被迫迁移。每则广告都刊登了一种遇险动物,据新闻报道,该动物被偷运出印度。由于通过机场走私活体动物可以获取贩运者的高价,因此机场似乎是最有效的接触点。我们与印度的15多个机场捆绑在一起,并在诸如机场电视屏幕之类的OOH媒体上展示了创意,广告在飞行时间之间出现。
强制迁移
案例简介:Wildlife trafficking is a direct and a serious threat to our environment. It has led to extinction of birds and animals. It’s a rising billion-dollar industry operating undercover. Trafficking exists due to demand for pets, body parts and illegal medicinal purposes. To sensitize all about this crime, we drew inspiration from the journeys and drew a parallel to the experiences of in-flight passengers. The Idea: While most wild animals migrate naturally, some are forced to migrate. Each ad featured an animal in distress known to be smuggled out of India as often reported in news. Since smuggling live animals through airports fetch trafficker’s high prices, airports seemed like the most effective touchpoints. We tied up with more than 15 airports across India and showcased creatives on OOH mediums like Airport TV screens where the ad appeared between flight timings.
Forced Migration
案例简介:野生动物贩运是对我们环境的直接和严重威胁。它导致了鸟类和动物的灭绝。这是一个不断增长的十亿美元产业,秘密运作。贩运是由于对宠物,身体部位和非法药用目的的需求而存在的。为了使所有人对这一罪行敏感,我们从旅途中汲取了灵感,并与机上乘客的经历相提并论。想法: 虽然大多数野生动物自然迁移,但有些动物被迫迁移。每则广告都刊登了一种遇险动物,据新闻报道,该动物被偷运出印度。由于通过机场走私活体动物可以获取贩运者的高价,因此机场似乎是最有效的接触点。我们与印度的15多个机场捆绑在一起,并在诸如机场电视屏幕之类的OOH媒体上展示了创意,广告在飞行时间之间出现。
Forced Migration
案例简介:Wildlife trafficking is a direct and a serious threat to our environment. It has led to extinction of birds and animals. It’s a rising billion-dollar industry operating undercover. Trafficking exists due to demand for pets, body parts and illegal medicinal purposes. To sensitize all about this crime, we drew inspiration from the journeys and drew a parallel to the experiences of in-flight passengers. The Idea: While most wild animals migrate naturally, some are forced to migrate. Each ad featured an animal in distress known to be smuggled out of India as often reported in news. Since smuggling live animals through airports fetch trafficker’s high prices, airports seemed like the most effective touchpoints. We tied up with more than 15 airports across India and showcased creatives on OOH mediums like Airport TV screens where the ad appeared between flight timings.
强制迁移
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Forced Migration
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Not all animals migrate by choice.
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