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炸鸡浴炸弹
案例简介：炸鸡浴炸弹。 一份颠覆性的圣诞礼物让全世界都在谈论肯德基 在过去的四十年里，肯德基已经成为日本圣诞节的代名词。人们必须提前订购送货服务或预订，以避免在我们的餐馆外排队几个小时。作为日本圣诞节传统的重要组成部分, 我们想把快乐传播给那些在假期不停工作的可怜的圣诞老人和圣诞老人助手 (包括我们自己的肯德基员工)。 我们创造了一种非常特别的促销礼物，除了传统的圣诞礼物: 一种鸡腿形的沐浴炸弹，当它被扔进水中时, 看起来像油炸鸡肉，闻起来像肯德基原始食谱的 11 种秘密成分。 结果？近一半的社交媒体帖子。价值 200 万美元的媒体，本地和国际。数百名感恩的圣诞老人和圣诞老人助手。
炸鸡浴炸弹
案例简介：Fried chicken bath bombs. A disruptive Christmas Gift that got the world talking about KFC Over the past four decades, KFC has become synonymous with Christmas in Japan. People have to order delivery or book in advance to avoid queuing up for hours outside our restaurants. Being such a big part of the Japanese Christmas tradition, we wanted to spread the joy among those poor Santas and Santa helpers that work non-stop during the holidays (including our very own KFC employees). We created a very special promotional gift that stood apart conventional Christmas presents: A chicken leg shaped bath bomb that, when thrown in water, looks like frying chicken and smells like the 11 secret ingredients of KFC Original Recipe. Results? Nearly half a million social media posts. $2M worth of media, local and international. Hundreds of grateful Santas and Santa helpers.
Fried Chicken Bath Bombs
案例简介：炸鸡浴炸弹。 一份颠覆性的圣诞礼物让全世界都在谈论肯德基 在过去的四十年里，肯德基已经成为日本圣诞节的代名词。人们必须提前订购送货服务或预订，以避免在我们的餐馆外排队几个小时。作为日本圣诞节传统的重要组成部分, 我们想把快乐传播给那些在假期不停工作的可怜的圣诞老人和圣诞老人助手 (包括我们自己的肯德基员工)。 我们创造了一种非常特别的促销礼物，除了传统的圣诞礼物: 一种鸡腿形的沐浴炸弹，当它被扔进水中时, 看起来像油炸鸡肉，闻起来像肯德基原始食谱的 11 种秘密成分。 结果？近一半的社交媒体帖子。价值 200 万美元的媒体，本地和国际。数百名感恩的圣诞老人和圣诞老人助手。
Fried Chicken Bath Bombs
案例简介：Fried chicken bath bombs. A disruptive Christmas Gift that got the world talking about KFC Over the past four decades, KFC has become synonymous with Christmas in Japan. People have to order delivery or book in advance to avoid queuing up for hours outside our restaurants. Being such a big part of the Japanese Christmas tradition, we wanted to spread the joy among those poor Santas and Santa helpers that work non-stop during the holidays (including our very own KFC employees). We created a very special promotional gift that stood apart conventional Christmas presents: A chicken leg shaped bath bomb that, when thrown in water, looks like frying chicken and smells like the 11 secret ingredients of KFC Original Recipe. Results? Nearly half a million social media posts. $2M worth of media, local and international. Hundreds of grateful Santas and Santa helpers.
炸鸡浴炸弹
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Fried Chicken Bath Bombs
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