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Les Papillons
案例简介:学分
Les Papillons
案例简介:Credits
Les Papillons
案例简介:学分
Les Papillons
案例简介:Credits
Les Papillons
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Les Papillons
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基本信息
- 广告品牌: BURGER KING® France
- 发布日期: 2023-11
- 行业领域: 公益慈善 , 饮食/特产 , 公共事业
- 媒体类别: 海报/平面 , 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING® has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day, when a letter in the BURGER KING® logo strangely turned gray on all its social networks. Yesterday, a letter was appear in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, 1 turned gray. All of this has probably jumped out at you. We did it to show you that you may be missing something. 1 gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so. In addition to this awareness-raising campaign, BURGER KING® is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school). You too can support Les Papillons by visiting https://www.associationlespapillons.org/ An awareness campaign visible in BURGER KING® restaurants and on its social networks from 8 to 9 November.
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