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街道水平
案例简介：
街道水平
案例简介：Write a short summary of what happens in the film The film opens on what looks like a brand-new Formula E 2nd Generation car. Within the first ten seconds, a scale reveal shows that it’s actually a miniature 1/10th scale remote-control version of the car. The car fiercely takes on the city before meeting its rival, another RC car. They battle it out in a street fight of EPIC proportions, captured at a miniature scale – filmed in a cinematic way. In the finale of the film the full-scale car is introduced, a pivotal moment in the narrative that responds to motorsport purists who compare Formula E to ‘Toy Cars’. The final scene shows the RC car smash into the rear of the full-scale car. A cruel and intentionally drawn out reverse crushes the RC car to smithereens. A symbolic act that lets viewers know that now in its 5th Season, Formula E means business, that playtime is over. Cultural/Context information for the jury Historically Formula E has come under heavy criticism from motorsport purist, the need for an electric championship has been questioned in the media. We’ve often been called ‘Milk Floats’, ‘Hairdryers’, even ‘Toy Cars’! In reality Formula E races are intense, full-on battles that play out on the city streets. All the cars have the same power which means that the best driver wins, races can have over 60+ overtakes, it’s not a procession, it’s a thrilling full contact sport all delivered in just 45 mins. Once people hear about it, they really want to watch it, and once they watch it, they love it. Now in its 5th Season, Formula E is all grown up with a brand-new 2nd Generation car that looks like it’s straight from the set of a Batman film. These incredible machines are specifically engineered to take on the city streets like nothing else before them. Tell the jury about the innovation and advancements used during production. You may wish to comment on the inventive use of new or existing technology to enhance the final execution. Over 2.5 months we used the original CAD data from the full size Gen 2 car to create our 1/10th scale RC versions. We also took the gear used to film car commercials and shrunk them down to a miniature 1/10th scale too. A miniature version of a Russian Arm was created using an RC tracking car and custom mounts designed to hold small cameras, to get close to the action. Additionally, miniature low loaders and trolleys were commissioned which were used to capture locked close ups of the nose and rear of the car. We couldn’t find gear that could live stream content to review remotely whilst on the move at our scale. So, we repurpose a drone by removing the propellers and mounted it to a secondary stabalised RC vehicle. The wireless remote camera allowed us to stream the action live whilst giving visibility and agile filming control. 公司: 类型: production 公司名: KOD
Street Level
案例简介：
Street Level
案例简介：Write a short summary of what happens in the film The film opens on what looks like a brand-new Formula E 2nd Generation car. Within the first ten seconds, a scale reveal shows that it’s actually a miniature 1/10th scale remote-control version of the car. The car fiercely takes on the city before meeting its rival, another RC car. They battle it out in a street fight of EPIC proportions, captured at a miniature scale – filmed in a cinematic way. In the finale of the film the full-scale car is introduced, a pivotal moment in the narrative that responds to motorsport purists who compare Formula E to ‘Toy Cars’. The final scene shows the RC car smash into the rear of the full-scale car. A cruel and intentionally drawn out reverse crushes the RC car to smithereens. A symbolic act that lets viewers know that now in its 5th Season, Formula E means business, that playtime is over. Cultural/Context information for the jury Historically Formula E has come under heavy criticism from motorsport purist, the need for an electric championship has been questioned in the media. We’ve often been called ‘Milk Floats’, ‘Hairdryers’, even ‘Toy Cars’! In reality Formula E races are intense, full-on battles that play out on the city streets. All the cars have the same power which means that the best driver wins, races can have over 60+ overtakes, it’s not a procession, it’s a thrilling full contact sport all delivered in just 45 mins. Once people hear about it, they really want to watch it, and once they watch it, they love it. Now in its 5th Season, Formula E is all grown up with a brand-new 2nd Generation car that looks like it’s straight from the set of a Batman film. These incredible machines are specifically engineered to take on the city streets like nothing else before them. Tell the jury about the innovation and advancements used during production. You may wish to comment on the inventive use of new or existing technology to enhance the final execution. Over 2.5 months we used the original CAD data from the full size Gen 2 car to create our 1/10th scale RC versions. We also took the gear used to film car commercials and shrunk them down to a miniature 1/10th scale too. A miniature version of a Russian Arm was created using an RC tracking car and custom mounts designed to hold small cameras, to get close to the action. Additionally, miniature low loaders and trolleys were commissioned which were used to capture locked close ups of the nose and rear of the car. We couldn’t find gear that could live stream content to review remotely whilst on the move at our scale. So, we repurpose a drone by removing the propellers and mounted it to a secondary stabalised RC vehicle. The wireless remote camera allowed us to stream the action live whilst giving visibility and agile filming control. 公司: 类型: production 公司名: KOD
街道水平
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Street Level
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基本信息
- 广告战役： #Formula E-影视-5af2#
- 广告品牌： Formula E
- 发布日期： 2020
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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