本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
未知污点
案例简介：以色列是世界上患有皮肤癌的第二大国家。皮肤癌可以通过对身体上不寻常的斑点和污渍进行简单的检查来发现。为了提高公众对皮肤癌的认识，让人们去检查，我们想出了一个新的创造性的解决方案，将环境作为媒体。我们在以色列海滩附近的人行道上发现了真正的污渍，并在它们周围贴了框架贴纸。成千上万的人暴露在框架的污渍下，所有人都有同样的惊讶和不知所措的反应。
未知污点
案例简介：Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one's body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.
Unknown stain
案例简介：以色列是世界上患有皮肤癌的第二大国家。皮肤癌可以通过对身体上不寻常的斑点和污渍进行简单的检查来发现。为了提高公众对皮肤癌的认识，让人们去检查，我们想出了一个新的创造性的解决方案，将环境作为媒体。我们在以色列海滩附近的人行道上发现了真正的污渍，并在它们周围贴了框架贴纸。成千上万的人暴露在框架的污渍下，所有人都有同样的惊讶和不知所措的反应。
Unknown stain
案例简介：Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one's body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.
未知污点
暂无简介
Unknown stain
暂无简介
基本信息
- 广告品牌： Israel Cancer Association
- 发布日期： 2009-08-13
- 行业领域： 其他
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
