Piano Staircase|短视频|广告营销案例【ADGuider广告指南】

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钢琴楼梯

案例简介：简要说明: 有趣的理论是一项来自 amentagens BlueMotion Technologies 的倡议 -- 一系列汽车和创新，有助于减少对环境的影响，而不会影响性能或驾驶乐趣。这部电影是证明乐趣可以更好地改变行为的三个实验之一。钢琴楼梯: 我们能让更多的人选择自动扶梯上的楼梯吗？地铁站的楼梯变成了一架巨大的钢琴。实验是建立起来的，并秘密记录下来。导致比正常情况下多 66% 人选择在自动扶梯上走楼梯。有趣的理论被证明了。

钢琴楼梯

案例简介：Brief Explanation: The Fun Theory is an initiative from Volkswagens BlueMotion Technologies – a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. This film is one of three experiments that prove that fun can change behaviour for the better. The piano stairs: Can we get more people to choose the stairs over the escalator by making it fun to do? A staircase in a subway station was turned into a gigantic piano. The experiment was set up and secretly documented. Resulting in 66% more people than normal choosing to take the stairs over the escalator. The Fun Theory was proved.