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未来的农民
案例简介：今年早些时候，欧洲议会投票赞成绿色协议 -- 到 2050 年达成气候中立协议。所有国家都同意。除了一个。欧盟最大的污染者之一波兰表示 “不”。这个国家倾向于否认气候变化。这是符合其当局的态度。改变政治的唯一方法是在选民中建立意识。这就是为什么McCann Worldgroup与Storytel，Mastercard和Gazeta.pl合作，在波兰人的骄傲中演奏并重写他们的国家史诗-1924 获得诺贝尔奖的小说 “农民”。我们将百年历史的情节与世界自然基金会报告《世代相传的 2050 波兰》中的大数据混合在一起，这份报告呈现了一个悲惨的未来愿景，如果社会不改变生活方式，它将等待着我们的国家。《农民 2050，或气候灾难时期的农业》于 2020 年 2 月 21 日首映。伴随着一场 360 的运动。它的亮点之一是一个艺术展-它的创作者重新绘制了j ó zef che ł mo ń ski的 19 世纪经典画作。他们用油画和画布在有声读物中加入科幻元素，最后听到它们:
未来的农民
案例简介：Earlier this year European Parliament voted for the Green Deal – agreement to reach climate neutrality by 2050. All countries agreed. All but one. Poland, one of EU’s biggest polluters said “No”. The country tends to deny climate change. This is attitude in-line with its authorities. The only way to change politics is through building awareness among their voters. That’s why McCann Worldgroup teamed up with Storytel, Mastercard and Gazeta.pl to play on Poles pride and rewrite their national epic – a 1924 Nobel Prize awarded novel “The Peasants”. We mixed hundred years old plot with big data from WWF report "2050 Poland for generations", which presented a tragic vision of the future that awaits our country if society does not change its lifestyle. "The Peasants 2050, or Agronauts in times of climate disaster" premiered on Feb 21st 2020. It was be accompanied by a 360 campaign. One of its highlights was an art exhibition – its creators repainted classic nineteenth century paintings of Józef Chełmoński. They did it by the book using oil and canvas adding sci-fi elements from the audiobook and finally sounding them:
The Future Peasants
案例简介：今年早些时候，欧洲议会投票赞成绿色协议 -- 到 2050 年达成气候中立协议。所有国家都同意。除了一个。欧盟最大的污染者之一波兰表示 “不”。这个国家倾向于否认气候变化。这是符合其当局的态度。改变政治的唯一方法是在选民中建立意识。这就是为什么McCann Worldgroup与Storytel，Mastercard和Gazeta.pl合作，在波兰人的骄傲中演奏并重写他们的国家史诗-1924 获得诺贝尔奖的小说 “农民”。我们将百年历史的情节与世界自然基金会报告《世代相传的 2050 波兰》中的大数据混合在一起，这份报告呈现了一个悲惨的未来愿景，如果社会不改变生活方式，它将等待着我们的国家。《农民 2050，或气候灾难时期的农业》于 2020 年 2 月 21 日首映。伴随着一场 360 的运动。它的亮点之一是一个艺术展-它的创作者重新绘制了j ó zef che ł mo ń ski的 19 世纪经典画作。他们用油画和画布在有声读物中加入科幻元素，最后听到它们:
The Future Peasants
案例简介：Earlier this year European Parliament voted for the Green Deal – agreement to reach climate neutrality by 2050. All countries agreed. All but one. Poland, one of EU’s biggest polluters said “No”. The country tends to deny climate change. This is attitude in-line with its authorities. The only way to change politics is through building awareness among their voters. That’s why McCann Worldgroup teamed up with Storytel, Mastercard and Gazeta.pl to play on Poles pride and rewrite their national epic – a 1924 Nobel Prize awarded novel “The Peasants”. We mixed hundred years old plot with big data from WWF report "2050 Poland for generations", which presented a tragic vision of the future that awaits our country if society does not change its lifestyle. "The Peasants 2050, or Agronauts in times of climate disaster" premiered on Feb 21st 2020. It was be accompanied by a 360 campaign. One of its highlights was an art exhibition – its creators repainted classic nineteenth century paintings of Józef Chełmoński. They did it by the book using oil and canvas adding sci-fi elements from the audiobook and finally sounding them:
未来的农民
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The Future Peasants
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基本信息
- 广告品牌： Gazeta.Pl , 万事达卡 , Storytel
- 发布日期： 2020-03
- 行业领域： 互联网服务 , 公益慈善 , 社交媒体 , 商务服务 , 公共事业 , 金融/证券
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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