本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
再见内燃机
案例简介：Polestar是沃尔沃汽车和吉利拥有的新型电动性能汽车品牌，决心加速向电动出行的转变。在春季2020年，Polestar将推出其最新汽车: Polestar 2。作为国际发布活动 “再见正常” 的一部分，Polestar和国际创意机构ACNE创建了印刷品 “再见内燃机”。长文案读起来像内燃机的讣告，好像是一个人。该广告是对内燃机的友好挖掘，内燃机已经影响了环境并污染了空气超过160年。通过这项运动，Acne和Polestar希望摆脱刻板印象的汽车广告。相反，他们正在取消他们认为有害和过时的惯例，以帮助创建一个更好的行业，一个没有刻板印象、内燃机、普通汽车钥匙 (Polestar 2没有钥匙) 的行业，等等。
再见内燃机
案例简介：Polestar is the new electric performance car brand owned by Volvo Cars and Geely, determined to accelerate the change to electric mobility. In the spring of 2020, Polestar will launch its latest car: Polestar 2. As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years. With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on.
Goodbye combustion engine
案例简介：Polestar是沃尔沃汽车和吉利拥有的新型电动性能汽车品牌，决心加速向电动出行的转变。在春季2020年，Polestar将推出其最新汽车: Polestar 2。作为国际发布活动 “再见正常” 的一部分，Polestar和国际创意机构ACNE创建了印刷品 “再见内燃机”。长文案读起来像内燃机的讣告，好像是一个人。该广告是对内燃机的友好挖掘，内燃机已经影响了环境并污染了空气超过160年。通过这项运动，Acne和Polestar希望摆脱刻板印象的汽车广告。相反，他们正在取消他们认为有害和过时的惯例，以帮助创建一个更好的行业，一个没有刻板印象、内燃机、普通汽车钥匙 (Polestar 2没有钥匙) 的行业，等等。
Goodbye combustion engine
案例简介：Polestar is the new electric performance car brand owned by Volvo Cars and Geely, determined to accelerate the change to electric mobility. In the spring of 2020, Polestar will launch its latest car: Polestar 2. As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years. With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on.
再见内燃机
暂无简介
Goodbye combustion engine
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
