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麦当劳: 不要再说了 (模糊的图标)，TBWA \ SanJuan
案例简介：
麦当劳: 不要再说了 (模糊的图标)，TBWA \ SanJuan
案例简介：
McDonald's: Say No More (Blurry Icons) by TBWA\SanJuan
案例简介：
McDonald's: Say No More (Blurry Icons) by TBWA\SanJuan
案例简介：
麦当劳: 不要再说了 (模糊的图标)，TBWA \ SanJuan
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McDonald's: Say No More (Blurry Icons) by TBWA\SanJuan
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McDonald's menu items are so iconic that people automatically recognize them with just a glance.This is the proposal of the new brand campaign of McDonald's Puerto Rico and TBWA\San Juan, which presents its icons such as the Big Mac, Happy Meal and the McFries in a blurry way against simple single-colored backgrounds. This campaign aims to provoke and prove that anyone can recognize McDonald's icons, even from far away and without its famous Golden Arches. This campaign ran in social media, outdoor and print.With a copy that reads "Say no more", the ad makes it clear that there is no need to explain much to understand what it is.CreditsClient: McDonald's Puerto RicoAgency: TBWA\ San JuanChief Executive Officer: Luzirene MendozaCreative Director: Clarissa Biaggi / José VallecilloSenior Copywriter: Luis RomeroSenior Art Director: Gerardo FigueroaAccount Executive: Yarelis PérezRicardo Hernández
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