Inconvenience Stores|短视频|广告营销案例【ADGuider广告指南】

不便商店

案例简介：EntrySummary 澳大利亚是一个独特的景观，超过 80% 的人口生活在沿海，距离大城市不到 50千米。从一个主要城市开车或骑马到另一个城市至少相当于从马德里到阿姆斯特丹。澳大利亚人通常会进行大规模的公路旅行来享受这个国家独特的美丽; 但是亮点通常是人们沿途停下来休息的小城镇。澳大利亚的这些小城镇都有出售生活必需品的商店，其中许多是酒吧/酒吧或面包店。简要解释斯旺把每天的差事变成了史诗般的摩托车冒险，“不便商店” 在澳大利亚最好的游乐设施结束时开业。这些实体店位于距离澳大利亚主要城市数百公里的地方。在货架上 -- 斯旺自己定制的不方便产品 (卫生纸/牛奶/巧克力)。这些产品对乘客免费，并通过独特的代码提供 10% 的保险折扣。喝牛奶意味着骑自行车几个小时 -- 在某些情况下是几天。TVC 宣布商店开业，在线地图显示了最远的路线。伴随着来自商店超过 250kms 的远程户外安置，向乘客展示了道路 -- 所有这些都得到了社交和公关的支持。骑手们走上公路，长途跋涉，参观商店，拿起基本的东西。从俱乐部到爱好者和新手，所有类型的各种自行车都参与了这项运动。

不便商店

案例简介：EntrySummary Australia is a unique landscape with over 80% of the population living along the coast and within 50km of a major city. Driving or riding from one major city to another is the equivalent of travelling from Madrid to Amsterdam at a minimum. Aussies typically go on massive road trips to enjoy the unique beauty of the nation; but often the highlights can be the small towns that people stop in in along the way to take a break. These small towns in Australia have general stores – many of which double as a pub/bar or bakery – that sell life’s essentials. BriefExplanation Turning an everyday errand into an epic motorcycle adventure, Swann ‘Inconvenience Stores’ opened at the end of Australia’s best rides. These physical stores were located hundreds of kilometres from Australia’s major cities. On the shelves – Swann’s own bespoke range of Inconvenient Products (toilet paper/milk/chocolate). The products were free for riders and offered a 10% insurance discount via a unique code. Getting the milk meant getting on your bike for hours – and in some cases, days. A TVC announced the opening of the stores and online maps showed the furthest routes. This was accompanied by remote outdoor placements over 250kms from the stores to show riders the way – all supported by social and PR. Riders took to the road, going great distances visit the stores and pick up the basics. From clubs, to enthusiasts and novices, all types on all kinds of bikes were engaged by the campaign.