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YouTube “便当盒”
案例简介:这个故事是关于一个中国男孩来到外国。他是新来的孩子,他也很不同,他觉得没有人想了解他。这在每天午餐时都是最明显的,他的亚洲饭盒与其他装满三明治和水果的孩子的饭盒形成了鲜明的对比。他多么希望他的午餐看起来像他们的。随着时间的推移,他变得越来越孤僻 -- 甚至让他的午餐没有吃。妈妈注意到并知道必须有一种方法,而不影响他是谁。第二天,他打开午餐盒,大吃一惊 -- 一个漂亮的便当,描绘了一只可爱的熊猫,这是他家乡成都的象征。其他的孩子注意到了,就围着他转。这是他融入和交朋友的第一步。所以不要改变你是谁,以正确的方式讲述你的故事。
YouTube “便当盒”
案例简介:This story is about a Chinese boy arriving on foreign soil. He’s new kid, and he’s also so different that he feels no one wants to get to know him. This is most evident everyday at lunch, where his Asian rice box is a stark contrast from the lunchboxes other kids full of sandwiches and fruits. How he wishes his lunch looked like theirs.As the days go by he gets more and more withdrawn – even leaving his lunches uneaten. Mum notices and knows there must be a way, without compromising who he is.The next day, he opens his lunchbox to a surprise – a beautiful bento depicting a cute Panda, the symbol of his hometown Chengdu. The other kids notice and flock around him. It’s the first step to his integration and making friends.So don’t change who you are, tell your story the right way.
YouTube 'Bento Box'
案例简介:这个故事是关于一个中国男孩来到外国。他是新来的孩子,他也很不同,他觉得没有人想了解他。这在每天午餐时都是最明显的,他的亚洲饭盒与其他装满三明治和水果的孩子的饭盒形成了鲜明的对比。他多么希望他的午餐看起来像他们的。随着时间的推移,他变得越来越孤僻 -- 甚至让他的午餐没有吃。妈妈注意到并知道必须有一种方法,而不影响他是谁。第二天,他打开午餐盒,大吃一惊 -- 一个漂亮的便当,描绘了一只可爱的熊猫,这是他家乡成都的象征。其他的孩子注意到了,就围着他转。这是他融入和交朋友的第一步。所以不要改变你是谁,以正确的方式讲述你的故事。
YouTube 'Bento Box'
案例简介:This story is about a Chinese boy arriving on foreign soil. He’s new kid, and he’s also so different that he feels no one wants to get to know him. This is most evident everyday at lunch, where his Asian rice box is a stark contrast from the lunchboxes other kids full of sandwiches and fruits. How he wishes his lunch looked like theirs.As the days go by he gets more and more withdrawn – even leaving his lunches uneaten. Mum notices and knows there must be a way, without compromising who he is.The next day, he opens his lunchbox to a surprise – a beautiful bento depicting a cute Panda, the symbol of his hometown Chengdu. The other kids notice and flock around him. It’s the first step to his integration and making friends.So don’t change who you are, tell your story the right way.
YouTube “便当盒”
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YouTube 'Bento Box'
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基本信息
- 广告战役: #Youtube Bento Box#
- 广告品牌: YouTube
- 发布日期: 2018-11-01
- 行业领域: 互联网服务 , 网站
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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