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迷你瓦尔斯基
案例简介:世界杯再次来袭,DIRECTV 需要根据其差异产生吸引人的激活: 其内容和专家记者,通过在他们的目标和品牌之间建立联系的情况。洞察:那些对足球一无所知的人在观看时发表愚蠢的评论所产生的烦恼。我们召集了拉丁美洲最受认可的体育记者和影响者: 胡安 · 巴勃罗 · 瓦尔斯基。我们和他一起创造了迷你瓦尔斯基: 一个特殊的装置,这样那些对足球一无所知的人就可以像真正的足球专家一样交谈。这个设备将胡安 · 巴勃罗 · 瓦尔斯基的推特直接复制到那些足球无知的耳朵里。我们的观众所要做的就是给他们无知的足球朋友贴上 # minivarsky 的标签,以便参与并赢得迷你 Varsky
迷你瓦尔斯基
案例简介:The World Cup strikes again and DIRECTV needs to generate an appealing activation based on its differential: its content and expert journalists, through situations that establish a link between their target and the brand.The insight: The annoyance generated by those who know nothing about football making the foolish comments while watching it.We summoned the most recognized sports journalist and influencer in Latin America: Juan Pablo Varsky. Together with him we created the MINI VARSKY: a special device so those people who do not know anything about football would be able to talk like real football experts. This device replicates in real time Juan Pablo Varsky´s tweets directly into the ears of those football ignorants.All our audience had to do was tag their football ignorant friends with #minivarsky in order to participate and win a Mini Varsky
Mini Varsky
案例简介:世界杯再次来袭,DIRECTV 需要根据其差异产生吸引人的激活: 其内容和专家记者,通过在他们的目标和品牌之间建立联系的情况。洞察:那些对足球一无所知的人在观看时发表愚蠢的评论所产生的烦恼。我们召集了拉丁美洲最受认可的体育记者和影响者: 胡安 · 巴勃罗 · 瓦尔斯基。我们和他一起创造了迷你瓦尔斯基: 一个特殊的装置,这样那些对足球一无所知的人就可以像真正的足球专家一样交谈。这个设备将胡安 · 巴勃罗 · 瓦尔斯基的推特直接复制到那些足球无知的耳朵里。我们的观众所要做的就是给他们无知的足球朋友贴上 # minivarsky 的标签,以便参与并赢得迷你 Varsky
Mini Varsky
案例简介:The World Cup strikes again and DIRECTV needs to generate an appealing activation based on its differential: its content and expert journalists, through situations that establish a link between their target and the brand.The insight: The annoyance generated by those who know nothing about football making the foolish comments while watching it.We summoned the most recognized sports journalist and influencer in Latin America: Juan Pablo Varsky. Together with him we created the MINI VARSKY: a special device so those people who do not know anything about football would be able to talk like real football experts. This device replicates in real time Juan Pablo Varsky´s tweets directly into the ears of those football ignorants.All our audience had to do was tag their football ignorant friends with #minivarsky in order to participate and win a Mini Varsky
迷你瓦尔斯基
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Mini Varsky
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基本信息
- 广告战役: #Mini Varsky#
- 广告品牌: DirecTV Sports
- 发布日期: 2018-06-01
- 行业领域: 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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