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抛出的旗帜
案例简介：彩虹旗是数百万LGBTQ人民自由和骄傲的普遍标志，受到了极大的抨击。但并不是每个人都在庆祝。出来的无家可归的青少年中有40% 被赶出去。这就是为什么我们在没有倒下的情况下创建了抛出的旗帜。国旗由传统彩虹色的废弃织物制成，代表这些也被扔掉的青少年。 该活动针对的是生活在街头的LGBTQ青年，他们在时代广场设有户外海报，公交亭和广告牌。以及社交帖子和在线电影，展示了在社区中心和诊所悬挂的旗帜。 在短短几个月内，该运动挑战了偏见，与社会不公作斗争，并围绕更真实的希望象征建立了团结。
抛出的旗帜
案例简介：The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out. Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out. The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics. In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
The Thrown Out Flag
案例简介：彩虹旗是数百万LGBTQ人民自由和骄傲的普遍标志，受到了极大的抨击。但并不是每个人都在庆祝。出来的无家可归的青少年中有40% 被赶出去。这就是为什么我们在没有倒下的情况下创建了抛出的旗帜。国旗由传统彩虹色的废弃织物制成，代表这些也被扔掉的青少年。 该活动针对的是生活在街头的LGBTQ青年，他们在时代广场设有户外海报，公交亭和广告牌。以及社交帖子和在线电影，展示了在社区中心和诊所悬挂的旗帜。 在短短几个月内，该运动挑战了偏见，与社会不公作斗争，并围绕更真实的希望象征建立了团结。
The Thrown Out Flag
案例简介：The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out. Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out. The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics. In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
抛出的旗帜
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The Thrown Out Flag
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基本信息
- 广告品牌： Out Not Down , LGBTQ Youth Resources & Services
- 发布日期： 2019-04
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 装置 , 活动
- 广告语言： 英语
- 媒介平台： 网络
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