营销日历 营销干货 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    种族主义之声

    案例简介:为了打击新西兰存在的日常种族主义,新西兰人权委员会和Clemenger BBDO Wellington创造了一种在线体验,挑战任何人将自己置于种族主义的接受端。通过访问VoiceOfRacism.co.nz网站,每个用户都有独特的、不可预测的体验,让他们感受到持续不断的种族主义的巨大影响。著名的电影制作人和反种族主义倡导者Taika Waititi发表了他的声音,表达了数百种来自新西兰各地真实人物个人经历的微攻击。Clemenger BBDO的执行创意总监Brigid Alkema说: “这个网站被设计成无穷无尽的,微攻击从四面八方向你袭来。”“这个项目的目的是收集原始的、丑陋的真相,并以一种让你尽可能亲密地承受这种负担的方式呈现出来。这种经历本质上是一种挑战。一个你必须积极选择的人,准备好面对那种丑陋,愿意做工作和学习。"听众可以通过网站体验打开他们的个人旅程,探索他们所听到的,并学习如何识别和挑战他们自己生活中的种族主义。新西兰BBDO为新西兰人权委员会制作的综合广告,类别为: 公共利益、非政府组织。

    种族主义之声

    案例简介:To combat everyday racism that exists in New Zealand, the NZ Human Rights Commission and Clemenger BBDO Wellington created an online experience that challenges anyone to put themselves in the shoes of someone on the receiving end of racism. By visiting the VoiceOfRacism.co.nz website, every user has a unique, unpredictable experience, allowing them to feel the overwhelming impact of incessant racism. Celebrated filmmaker and anti-racism advocate Taika Waititi gives his voice to deliver the hundreds of micro-aggressions which came from personal experiences of real people from around New Zealand. “The site is designed to be endless, with micro-aggressions coming at you from all directions,” says Brigid Alkema, Executive Creative Director of Clemenger BBDO. “The aim of the project was to collect the raw, ugly truth, and present that in a way that lets you sit with that burden as intimately as possible. This experience is inherently a challenge. One you have to actively choose to opt into, ready to come face-to-face with that ugliness, willing to do the work and learn.” Listeners can unpack their personal journey through the website experience, by exploring what they’ve heard and learning how to recognize and challenge racism in their own lives. Integrated advertisement created by BBDO, New Zealand for New Zealand Human Rights Commission, within the category: Public Interest, NGO.

    Voice of Racism

    案例简介:为了打击新西兰存在的日常种族主义,新西兰人权委员会和Clemenger BBDO Wellington创造了一种在线体验,挑战任何人将自己置于种族主义的接受端。通过访问VoiceOfRacism.co.nz网站,每个用户都有独特的、不可预测的体验,让他们感受到持续不断的种族主义的巨大影响。著名的电影制作人和反种族主义倡导者Taika Waititi发表了他的声音,表达了数百种来自新西兰各地真实人物个人经历的微攻击。Clemenger BBDO的执行创意总监Brigid Alkema说: “这个网站被设计成无穷无尽的,微攻击从四面八方向你袭来。”“这个项目的目的是收集原始的、丑陋的真相,并以一种让你尽可能亲密地承受这种负担的方式呈现出来。这种经历本质上是一种挑战。一个你必须积极选择的人,准备好面对那种丑陋,愿意做工作和学习。"听众可以通过网站体验打开他们的个人旅程,探索他们所听到的,并学习如何识别和挑战他们自己生活中的种族主义。新西兰BBDO为新西兰人权委员会制作的综合广告,类别为: 公共利益、非政府组织。

    Voice of Racism

    案例简介:To combat everyday racism that exists in New Zealand, the NZ Human Rights Commission and Clemenger BBDO Wellington created an online experience that challenges anyone to put themselves in the shoes of someone on the receiving end of racism. By visiting the VoiceOfRacism.co.nz website, every user has a unique, unpredictable experience, allowing them to feel the overwhelming impact of incessant racism. Celebrated filmmaker and anti-racism advocate Taika Waititi gives his voice to deliver the hundreds of micro-aggressions which came from personal experiences of real people from around New Zealand. “The site is designed to be endless, with micro-aggressions coming at you from all directions,” says Brigid Alkema, Executive Creative Director of Clemenger BBDO. “The aim of the project was to collect the raw, ugly truth, and present that in a way that lets you sit with that burden as intimately as possible. This experience is inherently a challenge. One you have to actively choose to opt into, ready to come face-to-face with that ugliness, willing to do the work and learn.” Listeners can unpack their personal journey through the website experience, by exploring what they’ve heard and learning how to recognize and challenge racism in their own lives. Integrated advertisement created by BBDO, New Zealand for New Zealand Human Rights Commission, within the category: Public Interest, NGO.

    种族主义之声

    暂无简介

    Voice of Racism

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: BBDO

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分
    您还没有登录,登录后查看全部

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败,请检查网络

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    使用微信扫码登录

    扫描二维码后关注公众号完成登录

    二维码失效

    完善个人资料

    第一次登录需将个人资料完善

    +86
    请输入正确的手机号 请输入正确的邮箱号 请输入正确的验证码 该手机号已注册,请更换再试

    请完成安全验证

    按住左边滑块,拖动完成上方拼图

    验证成功

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入

    发送成功

    该微信号以被注册