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种族主义之声
案例简介：为了打击新西兰存在的日常种族主义，新西兰人权委员会和Clemenger BBDO Wellington创造了一种在线体验，挑战任何人将自己置于种族主义的接受端。通过访问VoiceOfRacism.co.nz网站，每个用户都有独特的、不可预测的体验，让他们感受到持续不断的种族主义的巨大影响。著名的电影制作人和反种族主义倡导者Taika Waititi发表了他的声音，表达了数百种来自新西兰各地真实人物个人经历的微攻击。Clemenger BBDO的执行创意总监Brigid Alkema说: “这个网站被设计成无穷无尽的，微攻击从四面八方向你袭来。”“这个项目的目的是收集原始的、丑陋的真相，并以一种让你尽可能亲密地承受这种负担的方式呈现出来。这种经历本质上是一种挑战。一个你必须积极选择的人，准备好面对那种丑陋，愿意做工作和学习。"听众可以通过网站体验打开他们的个人旅程，探索他们所听到的，并学习如何识别和挑战他们自己生活中的种族主义。新西兰BBDO为新西兰人权委员会制作的综合广告，类别为: 公共利益、非政府组织。
种族主义之声
案例简介：To combat everyday racism that exists in New Zealand, the NZ Human Rights Commission and Clemenger BBDO Wellington created an online experience that challenges anyone to put themselves in the shoes of someone on the receiving end of racism. By visiting the VoiceOfRacism.co.nz website, every user has a unique, unpredictable experience, allowing them to feel the overwhelming impact of incessant racism. Celebrated filmmaker and anti-racism advocate Taika Waititi gives his voice to deliver the hundreds of micro-aggressions which came from personal experiences of real people from around New Zealand. “The site is designed to be endless, with micro-aggressions coming at you from all directions,” says Brigid Alkema, Executive Creative Director of Clemenger BBDO. “The aim of the project was to collect the raw, ugly truth, and present that in a way that lets you sit with that burden as intimately as possible. This experience is inherently a challenge. One you have to actively choose to opt into, ready to come face-to-face with that ugliness, willing to do the work and learn.” Listeners can unpack their personal journey through the website experience, by exploring what they’ve heard and learning how to recognize and challenge racism in their own lives. Integrated advertisement created by BBDO, New Zealand for New Zealand Human Rights Commission, within the category: Public Interest, NGO.
Voice of Racism
案例简介：为了打击新西兰存在的日常种族主义，新西兰人权委员会和Clemenger BBDO Wellington创造了一种在线体验，挑战任何人将自己置于种族主义的接受端。通过访问VoiceOfRacism.co.nz网站，每个用户都有独特的、不可预测的体验，让他们感受到持续不断的种族主义的巨大影响。著名的电影制作人和反种族主义倡导者Taika Waititi发表了他的声音，表达了数百种来自新西兰各地真实人物个人经历的微攻击。Clemenger BBDO的执行创意总监Brigid Alkema说: “这个网站被设计成无穷无尽的，微攻击从四面八方向你袭来。”“这个项目的目的是收集原始的、丑陋的真相，并以一种让你尽可能亲密地承受这种负担的方式呈现出来。这种经历本质上是一种挑战。一个你必须积极选择的人，准备好面对那种丑陋，愿意做工作和学习。"听众可以通过网站体验打开他们的个人旅程，探索他们所听到的，并学习如何识别和挑战他们自己生活中的种族主义。新西兰BBDO为新西兰人权委员会制作的综合广告，类别为: 公共利益、非政府组织。
Voice of Racism
案例简介：To combat everyday racism that exists in New Zealand, the NZ Human Rights Commission and Clemenger BBDO Wellington created an online experience that challenges anyone to put themselves in the shoes of someone on the receiving end of racism. By visiting the VoiceOfRacism.co.nz website, every user has a unique, unpredictable experience, allowing them to feel the overwhelming impact of incessant racism. Celebrated filmmaker and anti-racism advocate Taika Waititi gives his voice to deliver the hundreds of micro-aggressions which came from personal experiences of real people from around New Zealand. “The site is designed to be endless, with micro-aggressions coming at you from all directions,” says Brigid Alkema, Executive Creative Director of Clemenger BBDO. “The aim of the project was to collect the raw, ugly truth, and present that in a way that lets you sit with that burden as intimately as possible. This experience is inherently a challenge. One you have to actively choose to opt into, ready to come face-to-face with that ugliness, willing to do the work and learn.” Listeners can unpack their personal journey through the website experience, by exploring what they’ve heard and learning how to recognize and challenge racism in their own lives. Integrated advertisement created by BBDO, New Zealand for New Zealand Human Rights Commission, within the category: Public Interest, NGO.
种族主义之声
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Voice of Racism
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基本信息
- 广告品牌： New Zealand Human Rights Commission
- 发布日期： 2020-07
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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