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Jayson和Deuce的故事时间
案例简介：T-Mobile的Metro创建了一个特殊的父亲节活动，向所有教孩子相信自己的父亲致敬。波士顿凯尔特人队的NBA球星杰森 · 塔特姆给他的儿子杜斯读了一本儿童书，传达了这个鼓舞人心的信息。这本书，我相信我能由女演员和活动家格蕾丝 · 拜尔斯写的，是对各种背景的男孩和女孩爱和相信自己的肯定。该作品由康尼尔开发，仅在 48 小时内远程生产。杰森的母亲布兰迪 · 科尔-巴恩斯在她的苹果手机 11 上拍摄了整个视频，同时通过缩放电话从创意团队那里获得指导。科尼尔执行创意总监古斯塔沃 · 萨基斯说: “在这些困难时期，赋权和平等是非常有力和相关的主题。”。“杰森的妈妈如此复杂地参与到这个过程中，这一事实使这项工作更加真实。这是一件真正的家庭事务，感觉绝对完美。由美国阳狮为T-Mobile的Metro创建的数字广告，类别包括: 电子，技术。
Jayson和Deuce的故事时间
案例简介：Metro by T-Mobile created a special Father’s Day campaign honoring all the dads who teach their kids to believe they can. The inspiring message was delivered by NBA star Jason Tatum of the Boston Celtics reading a children’s book to his son, Deuce. The book, I Believe I Can by actress and activist Grace Byers, is an affirmation for boys and girls of every background to love and believe in themselves. Developed by Conill, the work was produced remotely in only 48 hours. Jason’s mother, Brandy Cole-Barnes, shot the entire video on her iPhone 11 while taking direction from the creative team through a Zoom call. “Empowerment and equality are incredibly potent and relevant themes for these difficult times,” said Conill Executive Creative Director Gustavo Sarkis. “The fact that Jason’s mom was so intricately involved in the process made the work that much more authentic. It was a true family affair and it felt absolutely perfect. Digital advertisement created by Publicis, United States for Metro by T-Mobile, within the category: Electronics, Technology.
Storytime with Jayson and Deuce
案例简介：T-Mobile的Metro创建了一个特殊的父亲节活动，向所有教孩子相信自己的父亲致敬。波士顿凯尔特人队的NBA球星杰森 · 塔特姆给他的儿子杜斯读了一本儿童书，传达了这个鼓舞人心的信息。这本书，我相信我能由女演员和活动家格蕾丝 · 拜尔斯写的，是对各种背景的男孩和女孩爱和相信自己的肯定。该作品由康尼尔开发，仅在 48 小时内远程生产。杰森的母亲布兰迪 · 科尔-巴恩斯在她的苹果手机 11 上拍摄了整个视频，同时通过缩放电话从创意团队那里获得指导。科尼尔执行创意总监古斯塔沃 · 萨基斯说: “在这些困难时期，赋权和平等是非常有力和相关的主题。”。“杰森的妈妈如此复杂地参与到这个过程中，这一事实使这项工作更加真实。这是一件真正的家庭事务，感觉绝对完美。由美国阳狮为T-Mobile的Metro创建的数字广告，类别包括: 电子，技术。
Storytime with Jayson and Deuce
案例简介：Metro by T-Mobile created a special Father’s Day campaign honoring all the dads who teach their kids to believe they can. The inspiring message was delivered by NBA star Jason Tatum of the Boston Celtics reading a children’s book to his son, Deuce. The book, I Believe I Can by actress and activist Grace Byers, is an affirmation for boys and girls of every background to love and believe in themselves. Developed by Conill, the work was produced remotely in only 48 hours. Jason’s mother, Brandy Cole-Barnes, shot the entire video on her iPhone 11 while taking direction from the creative team through a Zoom call. “Empowerment and equality are incredibly potent and relevant themes for these difficult times,” said Conill Executive Creative Director Gustavo Sarkis. “The fact that Jason’s mom was so intricately involved in the process made the work that much more authentic. It was a true family affair and it felt absolutely perfect. Digital advertisement created by Publicis, United States for Metro by T-Mobile, within the category: Electronics, Technology.
Jayson和Deuce的故事时间
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Storytime with Jayson and Deuce
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