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农场到特雷格尔
案例简介：Traeger Grills是木质颗粒烤架的类别领导者，以其大胆的营销行动和对社区力量的承诺而闻名，并通过令人惊叹的餐点获得体验。该品牌还倡导对传统烧烤的更高看法，远远超出了传统的牛s和排骨领域，并着重于纯天然的农场新鲜食材。在最新的工作中，该公司通过独特的户外装置 “农场到Traeger” 将其变为现实。Traeger与创意机构赞比西河合作开发，在盐湖城 (I-80外) 安装了一个广告牌，该广告牌整合了活体动物，以传达纯天然的卓越优势，极其新鲜的配料。在 “从农场到餐桌” 的大力支持下，广告牌设有Traeger烤架，广告牌下方是一个微型农场，里面有鸡舍，谷仓，拖拉机，干草和即将成为农场到餐桌的食材，可提供美味的有机餐: 牛，猪，鸡和玉米秸秆。随着时间的流逝，微型农场的每个现场元素都从 “现场” 农场安装中删除，并找到了进入广告牌的方式…… 或更具体地说，进入烤架。从5月19日开始，这发生了5天的时间，一直持续到 “烤架” 充满了美味的从农场到餐桌的食材。这项工作是在该品牌重要的 “欢迎来到Traegerhood” 活动之后进行的，该活动是一个集成平台，展示了Traeger的信念，即在一顿美餐中团结朋友和家人的力量，并庆祝其强大而快速增长的社区。美国赞比西河为Traeger Grills创建的体验广告，类别为: 房屋，花园。
农场到特雷格尔
案例简介：Traeger Grills, the category leader in wood pellet grills, is known for its bold marketing actions and a commitment to the power of community and experiences built over amazing meals. The brand also champions an elevated take on conventional grilling that goes far beyond the traditional realms of briskets and chops, and puts an emphasis squarely on all-natural, farm fresh ingredients. In its newest work, the company literally brings this to life through a unique outdoor installation, “Farm to Traeger.” Developed in partnership with creative agency Zambezi, Traeger installed a billboard in Salt Lake City (off I-80) that integrated live animals to communicate the superior benefits of all-natural, supremely fresh ingredients. In a strong endorsement of Farm to Table, the billboard features a Traeger grill, and below the billboard is a miniature farm, complete with a chicken coop, barn, tractor, hay and soon-to-be Farm to Table ingredients for a delicious organic meal: a cow, pig, chickens and corn stalks. Over time, each of the live elements of the miniature farm were removed from the “live” farm installation and found their way onto the billboard…or more specifically, onto the grill. This happened over a 5-day stretch beginning on May 19 that lasted until the “grillboard” was full of delicious farm-to-table ingredients. This work comes on the heels of the brand’s significant “Welcome to the Traegerhood” campaign, an integrated platform showcasing Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community. Experiential advertisement created by Zambezi, United States for Traeger Grills, within the category: House, Garden.
Farm to Traeger
案例简介：Traeger Grills是木质颗粒烤架的类别领导者，以其大胆的营销行动和对社区力量的承诺而闻名，并通过令人惊叹的餐点获得体验。该品牌还倡导对传统烧烤的更高看法，远远超出了传统的牛s和排骨领域，并着重于纯天然的农场新鲜食材。在最新的工作中，该公司通过独特的户外装置 “农场到Traeger” 将其变为现实。Traeger与创意机构赞比西河合作开发，在盐湖城 (I-80外) 安装了一个广告牌，该广告牌整合了活体动物，以传达纯天然的卓越优势，极其新鲜的配料。在 “从农场到餐桌” 的大力支持下，广告牌设有Traeger烤架，广告牌下方是一个微型农场，里面有鸡舍，谷仓，拖拉机，干草和即将成为农场到餐桌的食材，可提供美味的有机餐: 牛，猪，鸡和玉米秸秆。随着时间的流逝，微型农场的每个现场元素都从 “现场” 农场安装中删除，并找到了进入广告牌的方式…… 或更具体地说，进入烤架。从5月19日开始，这发生了5天的时间，一直持续到 “烤架” 充满了美味的从农场到餐桌的食材。这项工作是在该品牌重要的 “欢迎来到Traegerhood” 活动之后进行的，该活动是一个集成平台，展示了Traeger的信念，即在一顿美餐中团结朋友和家人的力量，并庆祝其强大而快速增长的社区。美国赞比西河为Traeger Grills创建的体验广告，类别为: 房屋，花园。
Farm to Traeger
案例简介：Traeger Grills, the category leader in wood pellet grills, is known for its bold marketing actions and a commitment to the power of community and experiences built over amazing meals. The brand also champions an elevated take on conventional grilling that goes far beyond the traditional realms of briskets and chops, and puts an emphasis squarely on all-natural, farm fresh ingredients. In its newest work, the company literally brings this to life through a unique outdoor installation, “Farm to Traeger.” Developed in partnership with creative agency Zambezi, Traeger installed a billboard in Salt Lake City (off I-80) that integrated live animals to communicate the superior benefits of all-natural, supremely fresh ingredients. In a strong endorsement of Farm to Table, the billboard features a Traeger grill, and below the billboard is a miniature farm, complete with a chicken coop, barn, tractor, hay and soon-to-be Farm to Table ingredients for a delicious organic meal: a cow, pig, chickens and corn stalks. Over time, each of the live elements of the miniature farm were removed from the “live” farm installation and found their way onto the billboard…or more specifically, onto the grill. This happened over a 5-day stretch beginning on May 19 that lasted until the “grillboard” was full of delicious farm-to-table ingredients. This work comes on the heels of the brand’s significant “Welcome to the Traegerhood” campaign, an integrated platform showcasing Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community. Experiential advertisement created by Zambezi, United States for Traeger Grills, within the category: House, Garden.
农场到特雷格尔
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Farm to Traeger
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