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反对沉默的一顿饭
案例简介：学分
反对沉默的一顿饭
案例简介：Credits
A Meal Against Silence
案例简介：学分
A Meal Against Silence
案例简介：Credits
反对沉默的一顿饭
暂无简介
A Meal Against Silence
暂无简介
基本信息
- 广告品牌： Yeco Coco Chicken Restaurant
- 发布日期： 2024-05
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 海报/平面 , 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
In China, mobile phone addiction has become a significant social issue. In 2023, individuals checked their phones an average of 116.3 times per day and spent approximately 7.2 hours on their devices. This behavior has caused many families to fall into silence during shared moments. Yeco Coco Chicken Restaurant staged the #AMealAgainstSilence live sculpture performance art on International Day of Families. In a visually stunning form, it shows the common social phenomenon that family members are addicted to their mobile phones at dinner and the table is as still as a statue. The contrast between the hot food and the still figures is encouraging people to put down their mobile phones, communicate positively with family and friends, and not to silence love.
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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热词查看洞悉爆点，抢占行业趋势红利
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