House 337 and MHP Group are set to switch things up for the Current Account Switch Service with a creative and humorous new communications platform designed to encourage current account holders to consider switching their bank account. The campaign, “Maybe it’s time to switch” which goes live in the UK in early January, looks at things people once loved but have stuck with for perhaps too long. From mullets and 90s boy-band haircuts, to 80s power suits and double denim, the campaign adds a touch of fun to necessary life admin. It highlights that just because something was good once, doesn’t necessarily mean it’s right for you now, just like your current account. The new creative communications platform replaces the Switch Guarantee Guy creative, which has been running since 2016, that focused on the smooth and easy nature of switching with the Service. This approach was no longer as resonant with an audience who needed to be persuaded to reconsider their automatic behaviour.