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甜甜圈饼干荒谬的好!
案例简介：学分
甜甜圈饼干荒谬的好!
案例简介：Credits
Donuts Cookies Absurdly Good!
案例简介：学分
Donuts Cookies Absurdly Good!
案例简介：Credits
甜甜圈饼干荒谬的好!
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Donuts Cookies Absurdly Good!
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案例详情
The concept behind the campaign is "Absurdly Good." It stems from the idea that everyone imagines donuts as something delicious yet fluffy. Transforming donuts into cookies might seem absurd to some, and this very notion is captured in the campaign. The campaign was deliberately designed to encourage even the most skeptical to give the new Donut Cookies a chance. They wanted to take the initial skepticism and turn it to their advantage, playing on the curiosity and intrigue that the unusual combination would generate. Donut Cookies challenges preconceived notions by blending the beloved characteristics of donuts with the crunch of cookies. This innovative twist is sure to surprise and delight, inviting everyone to experience the unique and deliciously unexpected creation.
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