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4月愚人节
案例简介：学分
4月愚人节
案例简介：Credits
April Fool's day
案例简介：学分
April Fool's day
案例简介：Credits
4月愚人节
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April Fool's day
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案例详情
Kotak Mahindra Bank releases new April Fool’s Day campaign - ‘#AlertRaheinSafeRahein’ Mumbai, 3rd April 2023: Kotak Mahindra Bank released their latest campaign for April Fool’s Day featuring the iconic Bollywood Bad Man – Gulshan Grover, highlighting ways of Safe Banking. The digital campaign ‘#AlertRaheinSafeRahein’, portrays Gulshan Grover in a role that turns the table on his Bad Man image, when he smartly identifies the intention of the thief, disguised as a courier delivery man. When called for extra payment to complete the delivery, the protagonist – Grover, not only saves himself from falling for the trick but also ensures he is punished by reporting the fraud on the Kotak Mahindra Bank - Mobile Banking App. Conceptualised and produced by Tonic Worldwide, the film ensures that through a light-hearted take on April Fool’s Day, consumers do not forget that the best way to avoid different types of fraud is to be safe and alert through the year.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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