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# TrashYourSpam
案例简介：数字污染是气候变化的一个重要原因，我们所有人都在加剧混乱中发挥了作用。数字污染的主要形式之一被称为 “休眠污染” -- 由于电子邮件的存储而产生。邮箱中存储的所有电子邮件都使许多服务器在数据中心不间断地运行，为地球上已经在上升的二氧化碳排放量增加了 2%。这方面最著名的例子是垃圾邮件。我们正站在这种新形式污染的尖端。与联合国 “为自然” 的主题保持一致，# 垃圾邮件鼓励千禧一代采取清洁运动，通过解决数字污染来对抗环境污染。该活动将启动魔兽世界的社交媒体档案，敦促印度千禧一代通过清除垃圾邮件为环境做出贡献，为了在当前封锁期间不走出家门，为环境尽自己的一份力量。该运动不仅将提高对垃圾邮件的认识，还将教育千禧一代防治数字污染的方法。为了激励消费者丢弃他们的垃圾邮件，该品牌还将在他们的网站和最近推出的移动应用程序上保持删除邮件数量的实时计数。这项运动也得到了像Mumbaikar Nikhil和Ranveer Allahbadia这样受欢迎的Youtubers的支持。印度Tonic Worldwide为Wow Skin Science创建的数字广告，类别包括: 美容，公共利益，NGO。
# TrashYourSpam
案例简介：Digital pollution is a big contributor to climate change and all of us play a role in adding to the mess. One of the main forms of digital pollution is called 'dormant pollution' – created due to storage of emails. All emails stored in a mailbox make many servers run uninterruptedly in data centres, contributing an additional 2% to the already rising CO2 emissions of the planet. The best-known example of this is email spam. And we are standing on the cusp of this new form of pollution. Keeping with the United Nations theme of ‘For Nature’, #TrashYourSpam encourages millennials to adopt a cleanliness drive to combat environment pollution by addressing digital pollution. The campaign will kickstart on WOW’s social media profiles, urging Indian millennials to contribute to the environment by clearing their spam mails, in order to do their bit for the environment without stepping out of their homes during the current lockdown. Not only will the campaign raise awareness about spam mails but also educate millennials on ways to combat digital pollution. To motivate consumers to trash their spam mails, the brand will also maintain a live count ticker of the number of mails deleted, on their website and recently launched mobile app. The campaign is also supported by Popular Youtubers like Mumbaikar Nikhil and Ranveer Allahbadia. Digital advertisement created by Tonic Worldwide, India for Wow Skin Science, within the categories: Beauty, Public Interest, NGO.
#TrashYourSpam
案例简介：数字污染是气候变化的一个重要原因，我们所有人都在加剧混乱中发挥了作用。数字污染的主要形式之一被称为 “休眠污染” -- 由于电子邮件的存储而产生。邮箱中存储的所有电子邮件都使许多服务器在数据中心不间断地运行，为地球上已经在上升的二氧化碳排放量增加了 2%。这方面最著名的例子是垃圾邮件。我们正站在这种新形式污染的尖端。与联合国 “为自然” 的主题保持一致，# 垃圾邮件鼓励千禧一代采取清洁运动，通过解决数字污染来对抗环境污染。该活动将启动魔兽世界的社交媒体档案，敦促印度千禧一代通过清除垃圾邮件为环境做出贡献，为了在当前封锁期间不走出家门，为环境尽自己的一份力量。该运动不仅将提高对垃圾邮件的认识，还将教育千禧一代防治数字污染的方法。为了激励消费者丢弃他们的垃圾邮件，该品牌还将在他们的网站和最近推出的移动应用程序上保持删除邮件数量的实时计数。这项运动也得到了像Mumbaikar Nikhil和Ranveer Allahbadia这样受欢迎的Youtubers的支持。印度Tonic Worldwide为Wow Skin Science创建的数字广告，类别包括: 美容，公共利益，NGO。
#TrashYourSpam
案例简介：Digital pollution is a big contributor to climate change and all of us play a role in adding to the mess. One of the main forms of digital pollution is called 'dormant pollution' – created due to storage of emails. All emails stored in a mailbox make many servers run uninterruptedly in data centres, contributing an additional 2% to the already rising CO2 emissions of the planet. The best-known example of this is email spam. And we are standing on the cusp of this new form of pollution. Keeping with the United Nations theme of ‘For Nature’, #TrashYourSpam encourages millennials to adopt a cleanliness drive to combat environment pollution by addressing digital pollution. The campaign will kickstart on WOW’s social media profiles, urging Indian millennials to contribute to the environment by clearing their spam mails, in order to do their bit for the environment without stepping out of their homes during the current lockdown. Not only will the campaign raise awareness about spam mails but also educate millennials on ways to combat digital pollution. To motivate consumers to trash their spam mails, the brand will also maintain a live count ticker of the number of mails deleted, on their website and recently launched mobile app. The campaign is also supported by Popular Youtubers like Mumbaikar Nikhil and Ranveer Allahbadia. Digital advertisement created by Tonic Worldwide, India for Wow Skin Science, within the categories: Beauty, Public Interest, NGO.
# TrashYourSpam
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#TrashYourSpam
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基本信息
- 广告品牌： Wow Skin Science
- 发布日期： 2020-06
- 行业领域： 公益慈善 , 个人护理 , 公共事业 , 日用品/母婴
- 媒体类别： 海报/平面 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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