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沃姆布尔斯
案例简介：Atomic London推出 “最伟大的礼物”，以纪念以Wombles为特色的慈善周。请记住，一家慈善机构宣布了他们的新活动，其中包括可爱的邪教经典作品《女人》，以庆祝 “在7 9月13日的遗嘱周中记住慈善”。新广告系列通过带回另一国宝，延续了去年以马特·贝瑞 (Matt Berry) 为特色的 “您的观点” 的怀旧主题。故事以温布尔登网球公开赛为背景，讲述了奥里诺科、邦戈和奥尔德尼想知道在保加利亚叔叔347岁生日时该买什么。但是，当他们试图找出答案时，他们发现 “最大的礼物” 是对慈善的礼物，突显了在您的遗嘱中将礼物留给慈善的重要性。Atomic London与西蒙·霍奇基斯 (Simon Hodgkiss) 领导的wombles英国动画团队合作开发了新剧集。这将是新的CGI动画角色首次出现在广告活动中。旨在与年长的观众以及随着CGI成长的下一代粉丝建立联系。Remember慈善机构的负责人Rob Cope说: “Wombles完美地体现了Remember慈善机构的积极信息，即以一种与核心目标受众产生共鸣的方式，使世界成为未来的更美好的地方”。原子公司执行创意总监盖伊·布拉德伯里 (Guy Bradbury) 说: “使用Wombles和标志性音乐都可以带回回忆，提醒人们生活中的不同地点和时间。” “激励人们思考他们想传递给下一代的东西” 记住，一个慈善机构是由几乎200个支持广泛事业的慈善机构组成的财团。今年，“在你的遗嘱周记住一个慈善机构” 是一个慈善机构聚集在一起的机会，鼓励更多的人在慈善机构真正需要公众支持的时候考虑在遗嘱中留下礼物。请记住，慈善机构是特许筹款协会的一部分，该协会由皇家宪章 (RC000910) 注册成立，是在英格兰和威尔士 (编号1188764) 和苏格兰 (编号SC050060) 注册的慈善机构，目前作为筹款协会。英国原子公司为纪念慈善机构制作的电影广告，类别为: 公共利益，非政府组织。
沃姆布尔斯
案例简介：Atomic London launch ‘The Greatest Gift’ for Remember A Charity Week featuring the Wombles. Remember A Charity have unveiled their new campaign featuring the loveable cult classic ‘The Wombles’ to celebrate ‘Remember A Charity in your will week, 7-13 September’. The new campaign continues the nostalgic theme from last year of ‘Your Points of View’ featuring Matt Berry, by bringing back another national treasure. Set on Wimbledon Common, the story follows Orinoco, Bungo and Alderney wondering what to buy Great Uncle Bulgaria for his 347th Birthday. But when they try to find out, they discover that the ‘greatest gift’ is a gift to charity, highlighting the importance of leaving a gift to charity in your will. Atomic London worked with The Wombles’ UK-based animation team, led by Simon Hodgkiss to develop a new episode. And this will be the first time the new CGI animated characters have featured in an advertising campaign. Aimed at connecting with both an older audience as well as the next generation of fans who have grown up with CGI. Rob Cope Director of Remember a Charity said “The Wombles perfectly embody Remember A Charity’s positive message of making the world a better place for the future, in a way that resonates with the core target audience”. “Using both the Wombles and the iconic music has the power to bring back memories, reminding people of a different place and time in their lives” says Guy Bradbury, Executive Creative Director at Atomic, “Inspiring people to think about what they would like to pass on to the next generation” Remember a Charity are a consortium of almost 200 charities supporting a wide range of causes. This years ‘Remember A Charity in your Will Week’ is an opportunity for charities to come together and encourage more people to consider leaving a gift in their Will at a time when charities really need the public's support. Remember A Charity is part of the Chartered Institute of Fundraising, which is incorporated by Royal Charter (RC000910) and is a charity registered in England and Wales (No. 1188764) and Scotland (No. SC050060) and is trading for the present time as the Institute of Fundraising. Film advertisement created by Atomic, United Kingdom for Remember A Charity, within the category: Public Interest, NGO.
The Wombles
案例简介：Atomic London推出 “最伟大的礼物”，以纪念以Wombles为特色的慈善周。请记住，一家慈善机构宣布了他们的新活动，其中包括可爱的邪教经典作品《女人》，以庆祝 “在7 9月13日的遗嘱周中记住慈善”。新广告系列通过带回另一国宝，延续了去年以马特·贝瑞 (Matt Berry) 为特色的 “您的观点” 的怀旧主题。故事以温布尔登网球公开赛为背景，讲述了奥里诺科、邦戈和奥尔德尼想知道在保加利亚叔叔347岁生日时该买什么。但是，当他们试图找出答案时，他们发现 “最大的礼物” 是对慈善的礼物，突显了在您的遗嘱中将礼物留给慈善的重要性。Atomic London与西蒙·霍奇基斯 (Simon Hodgkiss) 领导的wombles英国动画团队合作开发了新剧集。这将是新的CGI动画角色首次出现在广告活动中。旨在与年长的观众以及随着CGI成长的下一代粉丝建立联系。Remember慈善机构的负责人Rob Cope说: “Wombles完美地体现了Remember慈善机构的积极信息，即以一种与核心目标受众产生共鸣的方式，使世界成为未来的更美好的地方”。原子公司执行创意总监盖伊·布拉德伯里 (Guy Bradbury) 说: “使用Wombles和标志性音乐都可以带回回忆，提醒人们生活中的不同地点和时间。” “激励人们思考他们想传递给下一代的东西” 记住，一个慈善机构是由几乎200个支持广泛事业的慈善机构组成的财团。今年，“在你的遗嘱周记住一个慈善机构” 是一个慈善机构聚集在一起的机会，鼓励更多的人在慈善机构真正需要公众支持的时候考虑在遗嘱中留下礼物。请记住，慈善机构是特许筹款协会的一部分，该协会由皇家宪章 (RC000910) 注册成立，是在英格兰和威尔士 (编号1188764) 和苏格兰 (编号SC050060) 注册的慈善机构，目前作为筹款协会。英国原子公司为纪念慈善机构制作的电影广告，类别为: 公共利益，非政府组织。
The Wombles
案例简介：Atomic London launch ‘The Greatest Gift’ for Remember A Charity Week featuring the Wombles. Remember A Charity have unveiled their new campaign featuring the loveable cult classic ‘The Wombles’ to celebrate ‘Remember A Charity in your will week, 7-13 September’. The new campaign continues the nostalgic theme from last year of ‘Your Points of View’ featuring Matt Berry, by bringing back another national treasure. Set on Wimbledon Common, the story follows Orinoco, Bungo and Alderney wondering what to buy Great Uncle Bulgaria for his 347th Birthday. But when they try to find out, they discover that the ‘greatest gift’ is a gift to charity, highlighting the importance of leaving a gift to charity in your will. Atomic London worked with The Wombles’ UK-based animation team, led by Simon Hodgkiss to develop a new episode. And this will be the first time the new CGI animated characters have featured in an advertising campaign. Aimed at connecting with both an older audience as well as the next generation of fans who have grown up with CGI. Rob Cope Director of Remember a Charity said “The Wombles perfectly embody Remember A Charity’s positive message of making the world a better place for the future, in a way that resonates with the core target audience”. “Using both the Wombles and the iconic music has the power to bring back memories, reminding people of a different place and time in their lives” says Guy Bradbury, Executive Creative Director at Atomic, “Inspiring people to think about what they would like to pass on to the next generation” Remember a Charity are a consortium of almost 200 charities supporting a wide range of causes. This years ‘Remember A Charity in your Will Week’ is an opportunity for charities to come together and encourage more people to consider leaving a gift in their Will at a time when charities really need the public's support. Remember A Charity is part of the Chartered Institute of Fundraising, which is incorporated by Royal Charter (RC000910) and is a charity registered in England and Wales (No. 1188764) and Scotland (No. SC050060) and is trading for the present time as the Institute of Fundraising. Film advertisement created by Atomic, United Kingdom for Remember A Charity, within the category: Public Interest, NGO.
沃姆布尔斯
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The Wombles
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