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丢失频率
案例简介：由迪拜的 HearLife 诊所和 FP7/McCann 创建，“迷失频率” 是一系列针对听力损失的自我诊断广播广告。阿联酋有 500,000 人听力受损，HearLife 面临的挑战是让 35% 不知道自己有问题的患者进行听力测试。听力损失的早期症状是难以听到高频和低声音，通常只在听力学检查中发现。在检查中，测试患者听力的声音范围: 那些无法听到超过 4 千赫以上的人被诊断为听力损失。为了让这个测试成为每个人都想听的东西，这个团队接受了听力测试的科学，并把它伪装成野生动物纪录片。因为鸟类、蟋蟀和海豚都在 4 千赫以上的频率下自然歌唱，他们可以利用这些动物来帮助自我诊断听力损失。在一系列的 3 台收音机中，和海豚一起快速潜水，听鸟，并在夏天的夜晚加入成千上万的蟋蟀。第一次，那些不知道自己有问题的人被自我诊断并提供解决方案。
丢失频率
案例简介：Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution.
Lost Frequency
案例简介：由迪拜的 HearLife 诊所和 FP7/McCann 创建，“迷失频率” 是一系列针对听力损失的自我诊断广播广告。阿联酋有 500,000 人听力受损，HearLife 面临的挑战是让 35% 不知道自己有问题的患者进行听力测试。听力损失的早期症状是难以听到高频和低声音，通常只在听力学检查中发现。在检查中，测试患者听力的声音范围: 那些无法听到超过 4 千赫以上的人被诊断为听力损失。为了让这个测试成为每个人都想听的东西，这个团队接受了听力测试的科学，并把它伪装成野生动物纪录片。因为鸟类、蟋蟀和海豚都在 4 千赫以上的频率下自然歌唱，他们可以利用这些动物来帮助自我诊断听力损失。在一系列的 3 台收音机中，和海豚一起快速潜水，听鸟，并在夏天的夜晚加入成千上万的蟋蟀。第一次，那些不知道自己有问题的人被自我诊断并提供解决方案。
Lost Frequency
案例简介：Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution.
丢失频率
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Lost Frequency
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基本信息
- 广告战役： #Lost Frequency#
- 广告品牌： HearLife Clinic
- 发布日期： 2017-05-01
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 短视频
- 广告语言： 阿拉伯语
- 媒介平台： 网络
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