Children’s Book publisher Wonderbly has launched its first brand TV campaign, which was created in-house and bought to life by directing duo Ubik through 1stAvemachine.The spot airs in the UK today and will be rolled out internationally across the US, Canada and Australia on 6 November.It shows how the simple and seemingly innocuous act of pressing a button online, or on a device, triggers off a series of wondrous mechanisms, creative problem solving and playful gadgetry behind the scenes, to create a bespoke and uniquely individual art book.'The machine of a child’s imagination', was designed by The Made Collective. Rather than create it in CGI, Wonderbly decided that the creative idea deserved a tactile, physical presence that felt real in an analogue and mechanised style. In order to research a machine that a child would have imagined, the 1stAvemachine producers and directors asked their children to draw a book-making machine, made of items that children can access – a tennis ball, fridge magnet and slinkies.CreditsDirectors: UbikProducer: Kerry SmartDirector of photography: Darran BraggProduction designer: James Hamilton at MADEService company: Icon Films in RomaniaEdit: Nick AllixSound: WavePost: Jam Films