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不要改名。改变游戏。
案例简介：作为挪威最著名的电子竞技组织之一，Apeks的使命是使该国的电子竞技和游戏领域专业化。使该行业专业化的重要一步是使其成为一个安全的空间，而不论其性别，性取向或肤色如何。这是他们品牌声明的背景: 改变游戏。Apeks的简介是引起俱乐部的注意，并表明他们对改变游戏文化的承诺是认真的。研究表明，所有游戏玩家中有41% 是女性。他们中的59% 人经历了如此多的骚扰，以至于他们选择在男性或性别中立的别名下玩。为了照亮游戏行业的这个黑暗角落，Apeks发起了这项运动; 不要改名。改变游戏。在国际妇女节上，我们让apeks最大的球员之一 “Jkaem» 与女性别名一起玩。此外，我们与女性游戏玩家建立了有影响力的合作关系，她们分享了他们遇到的最糟糕的评论。挪威YStory为Apeks创建的环境广告，类别包括: 游戏、体育。
不要改名。改变游戏。
案例简介：As one of Norway’s most prominent E-sport organizations, Apeks has set a mission to professionalize the E-sport and gaming scene in the country. A significant step to professionalizing the industry is making it a safe space regardless of gender, sexual orientation, or skin colour. This is the background for their brand statement: Changing the game. The brief from Apeks was to bring attention to the club and show that they are serious about their promise to change the gaming culture. Research shows that 41% of all gamers are female. 59% of them experience so much harassment that they choose to play under male or gender-neutral aliases. To shine a light into this dark corner of the gaming industry Apeks launched the campaign; Don´t change your name. Change the game. On International Women’s Day we got one of Apeks’ biggest player “Jkaem» to play with a female alias. In addition, we created an influencer collaboration with female gamers, who shared the worst comments they have encountered. Ambient advertisement created by YStory, Norway for Apeks, within the categories: Gaming, Sports.
Don´t change your name. Change the game.
案例简介：作为挪威最著名的电子竞技组织之一，Apeks的使命是使该国的电子竞技和游戏领域专业化。使该行业专业化的重要一步是使其成为一个安全的空间，而不论其性别，性取向或肤色如何。这是他们品牌声明的背景: 改变游戏。Apeks的简介是引起俱乐部的注意，并表明他们对改变游戏文化的承诺是认真的。研究表明，所有游戏玩家中有41% 是女性。他们中的59% 人经历了如此多的骚扰，以至于他们选择在男性或性别中立的别名下玩。为了照亮游戏行业的这个黑暗角落，Apeks发起了这项运动; 不要改名。改变游戏。在国际妇女节上，我们让apeks最大的球员之一 “Jkaem» 与女性别名一起玩。此外，我们与女性游戏玩家建立了有影响力的合作关系，她们分享了他们遇到的最糟糕的评论。挪威YStory为Apeks创建的环境广告，类别包括: 游戏、体育。
Don´t change your name. Change the game.
案例简介：As one of Norway’s most prominent E-sport organizations, Apeks has set a mission to professionalize the E-sport and gaming scene in the country. A significant step to professionalizing the industry is making it a safe space regardless of gender, sexual orientation, or skin colour. This is the background for their brand statement: Changing the game. The brief from Apeks was to bring attention to the club and show that they are serious about their promise to change the gaming culture. Research shows that 41% of all gamers are female. 59% of them experience so much harassment that they choose to play under male or gender-neutral aliases. To shine a light into this dark corner of the gaming industry Apeks launched the campaign; Don´t change your name. Change the game. On International Women’s Day we got one of Apeks’ biggest player “Jkaem» to play with a female alias. In addition, we created an influencer collaboration with female gamers, who shared the worst comments they have encountered. Ambient advertisement created by YStory, Norway for Apeks, within the categories: Gaming, Sports.
不要改名。改变游戏。
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Don´t change your name. Change the game.
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