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绝对空白
案例简介：来自世界各地和不同学科的新一代艺术家被授予绝对瓶子形状的空白画布。只要他们保持瓶子的形状，他们就可以随心所欲地填满它们。这些都是作品的结果 -- 每件作品都由艺术家签名。这场运动重新确立了 Absolut 的品牌地位，不仅相信创造力，也促进了创造力，同时让瓶子再次成为图标。
绝对空白
案例简介：A new generation of artists from around the world, and from various disciplines, was given absolutely blank canvases in the shape of the Absolut bottle. They could fill them in however they wanted, as long as they stayed in the bottle shape. These are the results of that work – with each piece signed by the artist. The campaign re-established Absolut as a brand that not only believes in creativity, but also facilitates it, while making the bottle an icon again.
ABSOLUT Blank
案例简介：来自世界各地和不同学科的新一代艺术家被授予绝对瓶子形状的空白画布。只要他们保持瓶子的形状，他们就可以随心所欲地填满它们。这些都是作品的结果 -- 每件作品都由艺术家签名。这场运动重新确立了 Absolut 的品牌地位，不仅相信创造力，也促进了创造力，同时让瓶子再次成为图标。
ABSOLUT Blank
案例简介：A new generation of artists from around the world, and from various disciplines, was given absolutely blank canvases in the shape of the Absolut bottle. They could fill them in however they wanted, as long as they stayed in the bottle shape. These are the results of that work – with each piece signed by the artist. The campaign re-established Absolut as a brand that not only believes in creativity, but also facilitates it, while making the bottle an icon again.
绝对空白
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ABSOLUT Blank
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基本信息
- 广告战役： #绝对伏特加-平面-3bd13#
- 广告品牌： 绝对伏特加
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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