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手持音乐会
案例简介：背景 Rokid Me是一款高质量的便携式智能扬声器，旨在吸引更多的消费者对这款独特的产品感兴趣。 描述创意 (投票40%) Rokid Me产生优美的音质，可以从手掌控制。 描述执行 (投票40%) 手持音乐会是同类音乐会中的第一个。我们创建了一个巨大的12米海报由23米。海报中女孩身体的三维雕刻手臂形成了一个大型的手掌形舞台。一众多元的音乐家陆续走上舞台，他们的声音从低沉舒缓的大提琴到充满火力的说唱，再到传统昆曲的柔和甜美。这场音乐会与 “rokid Me可以每天在您的手掌中演奏” 的概念相似。 列出结果 (投票20%) 该项目在上海、杭州等9个城市举行。 150万人体验音乐会。 690，000个喜欢，分享和评论。 超过300家媒体报道了这场运动。 38% 增加购买量。
手持音乐会
案例简介：Background Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product. Describe the creative idea (40% of vote) Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand. Describe the execution (40% of vote) Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from The girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’ List the results (20% of vote) The project was held in 9 cities including Shanghai and Hangzhou. 1.5 million people experienced concerts. 690, 000 likes, shares and comments. Over 300 media covered the campaign. 38% increase in purchases.
Handheld Concert
案例简介：背景 Rokid Me是一款高质量的便携式智能扬声器，旨在吸引更多的消费者对这款独特的产品感兴趣。 描述创意 (投票40%) Rokid Me产生优美的音质，可以从手掌控制。 描述执行 (投票40%) 手持音乐会是同类音乐会中的第一个。我们创建了一个巨大的12米海报由23米。海报中女孩身体的三维雕刻手臂形成了一个大型的手掌形舞台。一众多元的音乐家陆续走上舞台，他们的声音从低沉舒缓的大提琴到充满火力的说唱，再到传统昆曲的柔和甜美。这场音乐会与 “rokid Me可以每天在您的手掌中演奏” 的概念相似。 列出结果 (投票20%) 该项目在上海、杭州等9个城市举行。 150万人体验音乐会。 690，000个喜欢，分享和评论。 超过300家媒体报道了这场运动。 38% 增加购买量。
Handheld Concert
案例简介：Background Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product. Describe the creative idea (40% of vote) Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand. Describe the execution (40% of vote) Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from The girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’ List the results (20% of vote) The project was held in 9 cities including Shanghai and Hangzhou. 1.5 million people experienced concerts. 690, 000 likes, shares and comments. Over 300 media covered the campaign. 38% increase in purchases.
手持音乐会
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Handheld Concert
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