WCRS has employed the simple optical trick of photograph inversion to turn young homeless people into superheroes in the latest poster campaign for End Youth Homelessness.The images used in ‘Turn Lives Around’ were photographed by Dan Medhurst and produced by Black Dog Films to project a message of hope and change public perceptions around youth homelessness.At first glance, the young people depicted appear to be Superman-style heroes flying defiantly though the sky, however a closer look shows they are sleeping rough on the floor – the photo has merely been vertically flipped.CreditsAgency: WCRSProduction Company: Black Dog FilmsExecutive Producer: Martin RokerCreative Director: Orlando Warner Photographer: Dan MedhurstProducer: Holly WolfersStylist/Production Assistant Frankie Markot:Production Assistant: Jess Newbury VincentCasting: Emma Garrett @ Garrett CastingSpecial thanks: The Old DiaryCreatives: David Dearlove & Richard NottAgency Designers: Lee BurnsAccount Handling: Katherine MaskellCreative out-of-home agency: Jack (Marketing Manager: Steph Gilks)