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    Spider微电影广告营销案例

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    蜘蛛

    案例简介:写一个关于电影中发生的事情的简短总结 我们在炎热茂密的丛林中开放。树叶浓密,潮湿得要命。一只咆哮的猴子从树梢尖叫。在地面上,我们看到一只巨大的有毒蜘蛛向摄像机爬去。秤让它看起来很可怕 -- 噩梦般的东西。当致命的蛛形纲动物爬过丛林,捕猎猎物时,我们跟着它。 蜘蛛爬上一片叶子,越过一些伪装,然后爬上一名皇家海军陆战队员的手臂,这名海军陆战队员躺在深深的掩护下,瞄准看不见的敌人。 蜘蛛感觉到它前进的方向,爬过海军陆战队的无线电,沿着他的肩膀,然后爬到他的脸上。皇家海军陆战队一直不动肌肉。他没有大喊大叫或破门而入。他把注意力直接集中在他的任务上。最后,我们看到敌人,完全没有意识到,反映在海军陆战队的眼球里。 陪审团的文化/背景信息 英国皇家海军陆战队是英国的精英战斗力量。他们非常自豪能从普通人群中获得世界上最艰苦的新兵训练。每年 75 - 85% 的人在基础训练结束前退出。不是每个人都适合。只有最有效和精神最强大的人才能赢得享有盛誉的绿色贝雷帽。 告诉陪审团视觉效果,并总结任何相关的挑战或技巧。 没有人能认出蜘蛛是 CGI,这对电影的影响至关重要。模型构建和纹理都是基于真正的蜘蛛,在胡迪尼创建的新郎和头发以及头发动力学。CG 团队添加了微观和宏观污垢,以及分散的水滴,以帮助该生物与潮湿丛林环境的连接能力。 背景板的框架至关重要,使我们能够创造一个自然环境。纹理和着色器是在 Mari 、 Substance 和 Mudbox 中构建的。这使得 3D 团队可以花更多的时间来确保新郎是正确的。运动,速度和角色是通过使用许多不同品种的狼蛛的实时动作参考在 Maya 中进行索具和动画制作的。由于帧中的大小和细节,最终的 CG 渲染需要每帧四个小时才能完成。

    蜘蛛

    案例简介:Write a short summary of what happens in the film We open in hot, thick jungle. The foliage is dense and it’s humid as hell. A howler monkey screams from the treetops. At the ground level, we see a huge venomous spider crawl towards the camera. The scale makes it look monstrous – the stuff of nightmares. We follow the deadly arachnid as it creeps through the jungle, hunting its prey. The spider climbs up a leaf, over some camouflage and then onto the arm of a Royal Marine, who is lying in deep cover aiming his sights on an unseen enemy. The spider feels its way forward, climbing over the Marine’s radio, along his shoulder and then onto his face. All the while the Royal Marine doesn’t move a muscle. He doesn’t shout or break cover. He maintains his focus directly on his mission. At the end we see the enemy, completely unaware, reflected in the Marine’s eyeball. Cultural/Context information for the jury The Royal Marines are the UK’s elite fighting force. They are very proud to have the world’s toughest training for recruits taken from the general population. Every year between 75 - 85% quit before the basic training is over. It’s not for everyone. Only the most effective and mentally strong earn the prestigious green beret. Tell the jury about the visual effects and summarise any relevant challenges or techniques. It was vital to the impact of the film that no-one could spot the spider was CGI. The model-build and texture were all based on a real spider, with the groom and hair created in Houdini along with the hair dynamics. The CG team added micro and macro dirt, as well as scattered water droplets to aid the creature’s ability to connect with the humid jungle environment. The framing of the background plates was crucial, allowing us to create a natural environment. The textures and shaders were built in Mari, Substance, and Mudbox. This allowed the 3D team to spend more time ensuring the groom was correct. Movement, speed, and character were produced by rigging and animating in Maya using live action reference of many different varieties of tarantulas. Due to the size and detail in the frame, final CG renders took up to four hours per frame to complete.

    Spider

    案例简介:写一个关于电影中发生的事情的简短总结 我们在炎热茂密的丛林中开放。树叶浓密,潮湿得要命。一只咆哮的猴子从树梢尖叫。在地面上,我们看到一只巨大的有毒蜘蛛向摄像机爬去。秤让它看起来很可怕 -- 噩梦般的东西。当致命的蛛形纲动物爬过丛林,捕猎猎物时,我们跟着它。 蜘蛛爬上一片叶子,越过一些伪装,然后爬上一名皇家海军陆战队员的手臂,这名海军陆战队员躺在深深的掩护下,瞄准看不见的敌人。 蜘蛛感觉到它前进的方向,爬过海军陆战队的无线电,沿着他的肩膀,然后爬到他的脸上。皇家海军陆战队一直不动肌肉。他没有大喊大叫或破门而入。他把注意力直接集中在他的任务上。最后,我们看到敌人,完全没有意识到,反映在海军陆战队的眼球里。 陪审团的文化/背景信息 英国皇家海军陆战队是英国的精英战斗力量。他们非常自豪能从普通人群中获得世界上最艰苦的新兵训练。每年 75 - 85% 的人在基础训练结束前退出。不是每个人都适合。只有最有效和精神最强大的人才能赢得享有盛誉的绿色贝雷帽。 告诉陪审团视觉效果,并总结任何相关的挑战或技巧。 没有人能认出蜘蛛是 CGI,这对电影的影响至关重要。模型构建和纹理都是基于真正的蜘蛛,在胡迪尼创建的新郎和头发以及头发动力学。CG 团队添加了微观和宏观污垢,以及分散的水滴,以帮助该生物与潮湿丛林环境的连接能力。 背景板的框架至关重要,使我们能够创造一个自然环境。纹理和着色器是在 Mari 、 Substance 和 Mudbox 中构建的。这使得 3D 团队可以花更多的时间来确保新郎是正确的。运动,速度和角色是通过使用许多不同品种的狼蛛的实时动作参考在 Maya 中进行索具和动画制作的。由于帧中的大小和细节,最终的 CG 渲染需要每帧四个小时才能完成。

    Spider

    案例简介:Write a short summary of what happens in the film We open in hot, thick jungle. The foliage is dense and it’s humid as hell. A howler monkey screams from the treetops. At the ground level, we see a huge venomous spider crawl towards the camera. The scale makes it look monstrous – the stuff of nightmares. We follow the deadly arachnid as it creeps through the jungle, hunting its prey. The spider climbs up a leaf, over some camouflage and then onto the arm of a Royal Marine, who is lying in deep cover aiming his sights on an unseen enemy. The spider feels its way forward, climbing over the Marine’s radio, along his shoulder and then onto his face. All the while the Royal Marine doesn’t move a muscle. He doesn’t shout or break cover. He maintains his focus directly on his mission. At the end we see the enemy, completely unaware, reflected in the Marine’s eyeball. Cultural/Context information for the jury The Royal Marines are the UK’s elite fighting force. They are very proud to have the world’s toughest training for recruits taken from the general population. Every year between 75 - 85% quit before the basic training is over. It’s not for everyone. Only the most effective and mentally strong earn the prestigious green beret. Tell the jury about the visual effects and summarise any relevant challenges or techniques. It was vital to the impact of the film that no-one could spot the spider was CGI. The model-build and texture were all based on a real spider, with the groom and hair created in Houdini along with the hair dynamics. The CG team added micro and macro dirt, as well as scattered water droplets to aid the creature’s ability to connect with the humid jungle environment. The framing of the background plates was crucial, allowing us to create a natural environment. The textures and shaders were built in Mari, Substance, and Mudbox. This allowed the 3D team to spend more time ensuring the groom was correct. Movement, speed, and character were produced by rigging and animating in Maya using live action reference of many different varieties of tarantulas. Due to the size and detail in the frame, final CG renders took up to four hours per frame to complete.

    蜘蛛

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    Spider

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    广告公司: WCRS (英国 伦敦) 制作公司: MJZ

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