营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    你会和陌生人喝咖啡吗?

    案例简介:实施 Adshel 既是一个来自孤独老人客厅的活饲料,也是一台咖啡机。咖啡机是由一个应用程序触发的,以匹配 Per 的 (79) 流量。Adshel 还配备了相机、扬声器和麦克风。 EntrySummary 2017 年,在难民危机期间,挪威政治家们争论挪威是否是一个 “更冷” 的社会,人们只关心自己。Frivillig。不 -- 一个志愿者可以找到要做的事情,组织可以找到合适的志愿者的网站 -- 想表明,尽管如此,挪威人实际上还是很热情和欢迎的, 做很多志愿者工作。 简要解释 展示志愿者工作可以像喝杯咖啡和聊天一样简单,并让更多的人使用 Frivillig。不 -- 一个志愿者可以找到要做的事情的网站,组织可以找到合适的志愿者 -- 我们把 adshel 变成了咖啡机,让一个孤独的老人邀请陌生人喝杯咖啡。我们拍摄了这个特技,并在 Facebook 上发布了一段视频,询问人们是否愿意花时间和他一起喝杯咖啡。

    你会和陌生人喝咖啡吗?

    案例简介:Implementation The adshel was both a live feed from an old and lonely mans living room and a coffee machine. The coffee machine was triggered by an app to match Per´s (79) pouring. The adshel was also equipped with a camera, speakers and microphones. EntrySummary In 2017, during the refugee crisis, Norwegian politicians were debating whether Norway was a "colder" society where people only cared for themselves. Frivillig.no – a site where volunteers could find things to do, and organizations could find suitable volunteers – wanted to show that despite everything, Norwegians are actually quite warm and welcoming, and do lots of volunteer work. BriefExplanation To show that volunteer work can be as easy as a cup of coffee and a chat, and to get more people to use Frivillig.no – a site where volunteers can find things to do, and organizations find suitable volunteers – we made an adshel into a coffee machine, and let an old and lonely man invite strangers to a cup of coffee. We filmed the stunt and posted a video on Facebook, asking people if they would have taken time to have a cup of coffee with him.

    Would you have coffee with a stranger?

    案例简介:实施 Adshel 既是一个来自孤独老人客厅的活饲料,也是一台咖啡机。咖啡机是由一个应用程序触发的,以匹配 Per 的 (79) 流量。Adshel 还配备了相机、扬声器和麦克风。 EntrySummary 2017 年,在难民危机期间,挪威政治家们争论挪威是否是一个 “更冷” 的社会,人们只关心自己。Frivillig。不 -- 一个志愿者可以找到要做的事情,组织可以找到合适的志愿者的网站 -- 想表明,尽管如此,挪威人实际上还是很热情和欢迎的, 做很多志愿者工作。 简要解释 展示志愿者工作可以像喝杯咖啡和聊天一样简单,并让更多的人使用 Frivillig。不 -- 一个志愿者可以找到要做的事情的网站,组织可以找到合适的志愿者 -- 我们把 adshel 变成了咖啡机,让一个孤独的老人邀请陌生人喝杯咖啡。我们拍摄了这个特技,并在 Facebook 上发布了一段视频,询问人们是否愿意花时间和他一起喝杯咖啡。

    Would you have coffee with a stranger?

    案例简介:Implementation The adshel was both a live feed from an old and lonely mans living room and a coffee machine. The coffee machine was triggered by an app to match Per´s (79) pouring. The adshel was also equipped with a camera, speakers and microphones. EntrySummary In 2017, during the refugee crisis, Norwegian politicians were debating whether Norway was a "colder" society where people only cared for themselves. Frivillig.no – a site where volunteers could find things to do, and organizations could find suitable volunteers – wanted to show that despite everything, Norwegians are actually quite warm and welcoming, and do lots of volunteer work. BriefExplanation To show that volunteer work can be as easy as a cup of coffee and a chat, and to get more people to use Frivillig.no – a site where volunteers can find things to do, and organizations find suitable volunteers – we made an adshel into a coffee machine, and let an old and lonely man invite strangers to a cup of coffee. We filmed the stunt and posted a video on Facebook, asking people if they would have taken time to have a cup of coffee with him.

    你会和陌生人喝咖啡吗?

    暂无简介

    Would you have coffee with a stranger?

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Morgenstern (挪威 奥斯陆) 制作公司: BÅDE

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入