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麦当劳: 巨无霸2068
案例简介：在接下来的50年中，很多事情可能会发生变化，但值得庆幸的是，巨无霸并非如此。
麦当劳: 巨无霸2068
案例简介：A lot of things are likely to change in the next 50 years, but thankfully, not the Big Mac.
McDonald's: Big Mac 2068
案例简介：在接下来的50年中，很多事情可能会发生变化，但值得庆幸的是，巨无霸并非如此。
McDonald's: Big Mac 2068
案例简介：A lot of things are likely to change in the next 50 years, but thankfully, not the Big Mac.
麦当劳: 巨无霸2068
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McDonald's: Big Mac 2068
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The next 50 years are bound to see changes in the way we commute, communicate and access information, but one constant will be the greasy goodness of a Big Mac, says TBWA Spain in this futuristic spot celebrating the burger's half-century. Set in 2068, the film follows the daily routine of a regular guy. After being woken by a hologram of his mum telling him to get up, he heads off to his Apple-esque office job, tapping a button on his skin to open a virtual umbrella when it starts to rain. In his white, soulless cubicle, he swipes between multiple screens, Minority Report-style, before breaking for 'lunch' - an unappetising energy bar - in the staff canteen. But when his colleague mimes the unmistakeably sloppy act of eating a Big Mac, it's clear that while lots of things have changed, they're all still lovin' the guilty pleasure of a Maccers. The spot was directed by El Cangrejo through Lee Films.
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