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    Be A Man Of More Words微电影,音频广告营销案例

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    做一个更多的人

    案例简介:描述您所在国家/地区的健康与健康通信的任何限制或法规,包括: 在澳大利亚广告和媒体中,对自杀主题的描绘有行为准则。这些指南建议不要描述具体的自杀方法,因为这可能是那些处于脆弱心理状态的人的触发因素。 健康与健康工作必须证明它是如何满足 “改变生活的创造力” 的标准的。为什么你的工作与健康相关? 男性自杀是40岁以下男性的最大杀手。通过创造 “做一个更多的词的人”,我们创造了一个令人向往的新的理想,一个拒绝过去几代人坚忍的刻板印象,并鼓励那些努力说话的人。 写一篇关于电影中发生的事情的简短摘要 我们打开了马克。一个友好的,可爱的人,在他的朋友中,被称为 “多言多语的人”。一个画外音介绍了马克,解释了他的许多性格怪癖,比如他的签名一字短信回复,简短的演讲以及作为 “好听众” 的名声。但渐渐地,马克的情绪开始改变。我们看到他自己有一个自省的时刻,我们在他的眼睛里捕捉到了一丝悲伤的光芒。然后我们切到马克,坐在车库里,直接对着摄像机说话。据透露,我们一直听到的画外音实际上是他的声音。马克,一个语言如此少的人,现在正在对观众说话,要求我们像他一样,成为一个更多的人。

    做一个更多的人

    案例简介:Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: There is a code of conduct for depictions of suicidal themes in Australian advertising and media. These guidelines suggest refraining from describing specific methods of suicide, as this is a likely trigger for those in a vulnerable mental state. Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? Male suicide is the largest killer of men under 40. By creating "Be a man of more words", we created a new ideal for men to aspire to, one that rejects the stoic stereotypes of generations past, and encourages those who are struggling to speak up. Write a short summary of what happens in the film We open on Mark. A friendly, likeable man who, among his friends, is known as a "man of more words". A voiceover introduces Mark, explaining his many character quirks, such as his signature one word text message replies, short speeches and reputation as a "good listener". But gradually, Mark's mood begins to change. We see him having an introspective moment on his own, and we catch a glint of sadness in his eyes. We then cut to Mark, sitting in a garage, speaking directly to camera. It is revealed that the voiceover we've been hearing is in fact his voice. Mark, a man of such few words, is now speaking to the viewer, asking us to be like him, and become and man of more words.

    Be A Man Of More Words

    案例简介:描述您所在国家/地区的健康与健康通信的任何限制或法规,包括: 在澳大利亚广告和媒体中,对自杀主题的描绘有行为准则。这些指南建议不要描述具体的自杀方法,因为这可能是那些处于脆弱心理状态的人的触发因素。 健康与健康工作必须证明它是如何满足 “改变生活的创造力” 的标准的。为什么你的工作与健康相关? 男性自杀是40岁以下男性的最大杀手。通过创造 “做一个更多的词的人”,我们创造了一个令人向往的新的理想,一个拒绝过去几代人坚忍的刻板印象,并鼓励那些努力说话的人。 写一篇关于电影中发生的事情的简短摘要 我们打开了马克。一个友好的,可爱的人,在他的朋友中,被称为 “多言多语的人”。一个画外音介绍了马克,解释了他的许多性格怪癖,比如他的签名一字短信回复,简短的演讲以及作为 “好听众” 的名声。但渐渐地,马克的情绪开始改变。我们看到他自己有一个自省的时刻,我们在他的眼睛里捕捉到了一丝悲伤的光芒。然后我们切到马克,坐在车库里,直接对着摄像机说话。据透露,我们一直听到的画外音实际上是他的声音。马克,一个语言如此少的人,现在正在对观众说话,要求我们像他一样,成为一个更多的人。

    Be A Man Of More Words

    案例简介:Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: There is a code of conduct for depictions of suicidal themes in Australian advertising and media. These guidelines suggest refraining from describing specific methods of suicide, as this is a likely trigger for those in a vulnerable mental state. Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? Male suicide is the largest killer of men under 40. By creating "Be a man of more words", we created a new ideal for men to aspire to, one that rejects the stoic stereotypes of generations past, and encourages those who are struggling to speak up. Write a short summary of what happens in the film We open on Mark. A friendly, likeable man who, among his friends, is known as a "man of more words". A voiceover introduces Mark, explaining his many character quirks, such as his signature one word text message replies, short speeches and reputation as a "good listener". But gradually, Mark's mood begins to change. We see him having an introspective moment on his own, and we catch a glint of sadness in his eyes. We then cut to Mark, sitting in a garage, speaking directly to camera. It is revealed that the voiceover we've been hearing is in fact his voice. Mark, a man of such few words, is now speaking to the viewer, asking us to be like him, and become and man of more words.

    做一个更多的人

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    Be A Man Of More Words

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