Nissin - The Apology|海报/平面|广告营销案例【ADGuider广告指南】

Nissin-道歉

案例简介：背景 Nissin发现，85% 的巴西人在准备拉面时没有遵循指示-适量的水，调味料，温度和烹饪时间。因此，该品牌决定以不同的媒体格式直接与他们交谈。描述创意 (投票40%) Nissin制造了第一个烹饪完美拉面的机器人，并在现场测试中挑战了10个人。由于机器人失灵，日清总统向所有巴西人道歉，并告诉他们继续做饭。描述执行情况 (投票40%) 促销包的功能是更改产品名称，因为Nissin将产品名称更改为Nissin lament á。这意味着: Nissin道歉。在承认该公司不知道如何烹饪完美的ramem之后，这加强了Nissin Foods巴西总裁对所有巴西消费者的道歉。列出结果 (投票20%) 这场运动产生了很多对话和很好的结果。凭借180美元的媒体预算，该广告系列获得了94毫米的展示次数，25毫米的观看次数和400K的参与度。它在社交媒体上记录了 + 170K的反应，以及17k的评论和32.8K的分享。

Nissin-道歉

案例简介：Background Nissin discovered that 85% of brazilians don’t follow the instructions - right amount of water, seasoning, temperature and cooking time - when preparing their ramen. So the brand decided to talk directly to them in different media formats. Describe the creative idea (40% of vote) Nissin built the first robot that cooks the perfect ramen and challenged 10 humans in a live test. As the robot failed, Nissin’s president apologized to all brazilians and told them to keep cooking their way. Describe the execution (40% of vote) The promotional pack features a change in the name of the product, as Nissin changed the name of the product to Nissin LamenTÁ. Which means: Nissin Apologize.This reinforced the apology from Nissin Foods Brazil president to all brazilian consumers, after admitting that the company didn’t know how to cook the perfect ramem. List the results (20% of vote) The campaign generated a lot of conversation and great results. With a U$180K media budget, the campaign had 94MM impressions, 25MM views and 400K engagement. It registered +170K reactions on social media, along with 17K comments and 32.8K shares.