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决定生命的时刻
案例简介：在保守的医疗技术行业中，挑战传统沟通规范的尝试并不多。但是在他们的新活动中，强调了突破性的呼吸机技术，Getinge与创意集体Forsman & Bodenfors一起采用了全新的，完全数字化的方法。在主要的竞选电影中，我们关注一位新生儿医生在医院分娩的婴儿。在一系列的剪辑中，随着时间的推移，我们看到了医生，因为她越来越年轻。我们听到她在锻炼时喘着粗气，在毕业时为喜悦欢呼，在等待婚礼仪式时紧张地呼吸。在电影的结尾，我们意识到她自己早产，并看到她接受呼吸机的呼吸辅助。这个故事的灵感来自Sabina Checketts博士，他提前12周出生，生存机会50/50。Checketts在很小的时候就决定成为一名医生，当时她的母亲经常指出一个男人在去医院的路上走在街上，说，那是救了你一命的医生。现在，她帮助拯救其他早产儿。在整个竞选活动中，我们在主要电影中会见了Checketts博士，并在一部迷你纪录片中聆听了她的故事，该纪录片还由领先的医生和Getinge的medtech专家组成。瑞典Forsman & Bodenfors为Getinge创建的内容广告，类别包括: 健康、工业、农业。
决定生命的时刻
案例简介：In the conservative medtech industry, not many attempts to challenge the traditional norms of communication. But in their new campaign, highlighting groundbreaking ventilator technology, Getinge took a fresh, entirely digital approach together with creative collective Forsman & Bodenfors. In the main campaign film, we follow a neonatologist delivering a baby at a hospital. In a series of clips, going backward in time, we see the doctor as she gets younger. We hear her gasping for breath while exercising, cheering for joy at her graduation, and breathing nervously as she awaits her wedding ceremony. At the end of the film, we realize she herself was born prematurely, and see her receiving respiratory aid from a ventilator. The story was inspired by Dr. Sabina Checketts, who was born 12 weeks early with a 50/50 chance of survival. Checketts decided to become a doctor at an early age, when her mother routinely pointed out a man walking down the street on his way to the hospital and said, That’s the doctor who saved your life. Now, she helps save other premature babies. Throughout the campaign, we meet Dr. Checketts in the main film and hear her story in a mini-documentary also featuring leading physicians and Getinge’s medtech experts. Content advertisement created by Forsman & Bodenfors, Sweden for Getinge, within the categories: Health, Industrial, Agriculture.
Life-defining moments
案例简介：在保守的医疗技术行业中，挑战传统沟通规范的尝试并不多。但是在他们的新活动中，强调了突破性的呼吸机技术，Getinge与创意集体Forsman & Bodenfors一起采用了全新的，完全数字化的方法。在主要的竞选电影中，我们关注一位新生儿医生在医院分娩的婴儿。在一系列的剪辑中，随着时间的推移，我们看到了医生，因为她越来越年轻。我们听到她在锻炼时喘着粗气，在毕业时为喜悦欢呼，在等待婚礼仪式时紧张地呼吸。在电影的结尾，我们意识到她自己早产，并看到她接受呼吸机的呼吸辅助。这个故事的灵感来自Sabina Checketts博士，他提前12周出生，生存机会50/50。Checketts在很小的时候就决定成为一名医生，当时她的母亲经常指出一个男人在去医院的路上走在街上，说，那是救了你一命的医生。现在，她帮助拯救其他早产儿。在整个竞选活动中，我们在主要电影中会见了Checketts博士，并在一部迷你纪录片中聆听了她的故事，该纪录片还由领先的医生和Getinge的medtech专家组成。瑞典Forsman & Bodenfors为Getinge创建的内容广告，类别包括: 健康、工业、农业。
Life-defining moments
案例简介：In the conservative medtech industry, not many attempts to challenge the traditional norms of communication. But in their new campaign, highlighting groundbreaking ventilator technology, Getinge took a fresh, entirely digital approach together with creative collective Forsman & Bodenfors. In the main campaign film, we follow a neonatologist delivering a baby at a hospital. In a series of clips, going backward in time, we see the doctor as she gets younger. We hear her gasping for breath while exercising, cheering for joy at her graduation, and breathing nervously as she awaits her wedding ceremony. At the end of the film, we realize she herself was born prematurely, and see her receiving respiratory aid from a ventilator. The story was inspired by Dr. Sabina Checketts, who was born 12 weeks early with a 50/50 chance of survival. Checketts decided to become a doctor at an early age, when her mother routinely pointed out a man walking down the street on his way to the hospital and said, That’s the doctor who saved your life. Now, she helps save other premature babies. Throughout the campaign, we meet Dr. Checketts in the main film and hear her story in a mini-documentary also featuring leading physicians and Getinge’s medtech experts. Content advertisement created by Forsman & Bodenfors, Sweden for Getinge, within the categories: Health, Industrial, Agriculture.
决定生命的时刻
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Life-defining moments
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