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赛跑太阳
案例简介：执行 “竞速太阳” 是通过多阶段的多媒体方法而栩栩如生的。在月食前阶段，在大日子之前的几周对于获得意识和兴趣最终将流量吸引到直播至关重要。沃尔沃推出了配备倒计时和日历提醒功能的e racingthesun.com登陆页面。CRM电子邮件的杠杆作用引起了忠实拥护者和潜在消费者的关注。通过媒体合作伙伴关系，自定义eclipse登录页面o n CNN.com包含所有联合品牌内容和精选的eclipse主题内容。自定义屏幕-与屏幕无关的数字和社交生成跨平台的覆盖范围。在重要的一天，定制的4K 360 ° 摄像机和钻机安装在四个xc60上，这些xc60位于美国的四个位置，沿着eclipse totality路径。每辆车都配备了内外摄像头，可以将所有镜头无缝地缝合在一起。4K VR直播通过卫星链接到CNN网络，Facebook和Oculus，并以不到1秒的延迟在全球范围内流式传输。四位专家报道了这次日食，包括一名宇航员、一名世界探险家、一名畅销科幻作家和一名古代文化专家。有了四个独立的直播，观众可以在日食穿越全国时分别观看四次。即使精心策划的活动很复杂，车队仍然确保覆盖所有基地。沃尔沃，代理商和媒体合作伙伴聚集在一个warroom中，以利用实时营销工具作为与受众进行社交对话的一部分。通过快速评估以及实时的创意和媒体决策，沃尔沃能够在社交上扩大本已庞大的活动。借助高影响力的数字收购，定制电视广告牌，社交媒体和CNN应用程序推送通知，超过660万名观众收看了直播。 运动描述 XC60的发布象征着沃尔沃的急剧转型，因此我们将品牌的前沿和史诗般的文化时刻的中心定位。在8月21日，日食挡住了太阳的光，并在整个美国投下了完整的阴影。如此强大的事件，我们只能观察并被宇宙的力量谦卑。很少有人会目睹如此规模的天体事件。但我们不是简单地见证的人。我们是与太阳赛跑的人。这就是为什么沃尔沃派出四辆XC60来追逐日食。XC60拥有强大的发动机、令人难以置信的精确控制和全景天窗，是追逐阴影的完美精密仪器。在方向盘后面，四位专家主持人跟随逐渐消失的光线。配备了4K 360 ° 相机装备，我们这一代的宇宙事件与整个世界实时共享。
赛跑太阳
案例简介：Execution “Racing the Sun” was brought to life via a multi-phased, multimedia approach. During the pre-eclipse phase, the weeks leading up to the big day were crucial to garner awareness and interest to ultimately drive traffic to the livestream. Volvo launched the racingthesun.com landing page equipped with a countdown and a calendar reminder function. CRM email leveraged created buzz with loyalists and potential consumers. Via the media partnership, a custom eclipse landing page on CNN.com housed all co-branded content and curated eclipse-themed content. Custom screen-agnostic digital and social generated reach across platforms. On the big day, custom 4K 360º cameras and rigs were installed on four XC60s positioned in four U.S. locations along the eclipse path of totality. Each vehicle was equipped with cameras inside and out, allowing all shots to be stitched together seamlessly. The 4K VR livestream linked via satellite to the CNN network, Facebook and Oculus, and streamed globally with less than 1 second delay. Four experts covered the eclipse, including an astronaut, a world explorer, a bestselling science fiction author, and an expert on ancient cultures. With four separate livestreams, viewers could watch the eclipse four separate times as it crossed the country. Even with the complexity of this carefully orchestrated event, the teams still ensured all bases were covered. Volvo, agencies, and media partners gathered in a warroom to utilizing reat-time marketing tools be a part of the social conversations with our audiences. With quick assessments and real-time creative and media decision-making, Volvo was able to amplify the already massive event socially. With the help of high impact digital takeovers, custom TV billboards, social media, and CNN app push notifications, over 6.6 million viewers tuned in to the livestream. CampaignDescription The XC60 launch symbolized a steep transformation for Volvo, so we positioned the brand front and center of an epic cultural moment. On August 21st, a solar eclipse blocked the sun’s light and cast a complete shadow across the US. An event of such power, we can do little but watch and be humbled by the forces of the universe. Few people will ever witness a celestial event of this magnitude. But we’re not the ones who simply witness. We are the ones who race the sun. That’s why Volvo sent four XC60’s to chase the eclipse. With a powerful engine, incredible precision control, and panoramic moonroof, the XC60 is the perfect precision instrument to chase the shadow. Behind the wheel, four expert hosts followed the fading light. Armed with a 4K 360º camera rig, this cosmic event of our generation was shared in real time with the entire world.
Racing the Sun
案例简介：执行 “竞速太阳” 是通过多阶段的多媒体方法而栩栩如生的。在月食前阶段，在大日子之前的几周对于获得意识和兴趣最终将流量吸引到直播至关重要。沃尔沃推出了配备倒计时和日历提醒功能的e racingthesun.com登陆页面。CRM电子邮件的杠杆作用引起了忠实拥护者和潜在消费者的关注。通过媒体合作伙伴关系，自定义eclipse登录页面o n CNN.com包含所有联合品牌内容和精选的eclipse主题内容。自定义屏幕-与屏幕无关的数字和社交生成跨平台的覆盖范围。在重要的一天，定制的4K 360 ° 摄像机和钻机安装在四个xc60上，这些xc60位于美国的四个位置，沿着eclipse totality路径。每辆车都配备了内外摄像头，可以将所有镜头无缝地缝合在一起。4K VR直播通过卫星链接到CNN网络，Facebook和Oculus，并以不到1秒的延迟在全球范围内流式传输。四位专家报道了这次日食，包括一名宇航员、一名世界探险家、一名畅销科幻作家和一名古代文化专家。有了四个独立的直播，观众可以在日食穿越全国时分别观看四次。即使精心策划的活动很复杂，车队仍然确保覆盖所有基地。沃尔沃，代理商和媒体合作伙伴聚集在一个warroom中，以利用实时营销工具作为与受众进行社交对话的一部分。通过快速评估以及实时的创意和媒体决策，沃尔沃能够在社交上扩大本已庞大的活动。借助高影响力的数字收购，定制电视广告牌，社交媒体和CNN应用程序推送通知，超过660万名观众收看了直播。 运动描述 XC60的发布象征着沃尔沃的急剧转型，因此我们将品牌的前沿和史诗般的文化时刻的中心定位。在8月21日，日食挡住了太阳的光，并在整个美国投下了完整的阴影。如此强大的事件，我们只能观察并被宇宙的力量谦卑。很少有人会目睹如此规模的天体事件。但我们不是简单地见证的人。我们是与太阳赛跑的人。这就是为什么沃尔沃派出四辆XC60来追逐日食。XC60拥有强大的发动机、令人难以置信的精确控制和全景天窗，是追逐阴影的完美精密仪器。在方向盘后面，四位专家主持人跟随逐渐消失的光线。配备了4K 360 ° 相机装备，我们这一代的宇宙事件与整个世界实时共享。
Racing the Sun
案例简介：Execution “Racing the Sun” was brought to life via a multi-phased, multimedia approach. During the pre-eclipse phase, the weeks leading up to the big day were crucial to garner awareness and interest to ultimately drive traffic to the livestream. Volvo launched the racingthesun.com landing page equipped with a countdown and a calendar reminder function. CRM email leveraged created buzz with loyalists and potential consumers. Via the media partnership, a custom eclipse landing page on CNN.com housed all co-branded content and curated eclipse-themed content. Custom screen-agnostic digital and social generated reach across platforms. On the big day, custom 4K 360º cameras and rigs were installed on four XC60s positioned in four U.S. locations along the eclipse path of totality. Each vehicle was equipped with cameras inside and out, allowing all shots to be stitched together seamlessly. The 4K VR livestream linked via satellite to the CNN network, Facebook and Oculus, and streamed globally with less than 1 second delay. Four experts covered the eclipse, including an astronaut, a world explorer, a bestselling science fiction author, and an expert on ancient cultures. With four separate livestreams, viewers could watch the eclipse four separate times as it crossed the country. Even with the complexity of this carefully orchestrated event, the teams still ensured all bases were covered. Volvo, agencies, and media partners gathered in a warroom to utilizing reat-time marketing tools be a part of the social conversations with our audiences. With quick assessments and real-time creative and media decision-making, Volvo was able to amplify the already massive event socially. With the help of high impact digital takeovers, custom TV billboards, social media, and CNN app push notifications, over 6.6 million viewers tuned in to the livestream. CampaignDescription The XC60 launch symbolized a steep transformation for Volvo, so we positioned the brand front and center of an epic cultural moment. On August 21st, a solar eclipse blocked the sun’s light and cast a complete shadow across the US. An event of such power, we can do little but watch and be humbled by the forces of the universe. Few people will ever witness a celestial event of this magnitude. But we’re not the ones who simply witness. We are the ones who race the sun. That’s why Volvo sent four XC60’s to chase the eclipse. With a powerful engine, incredible precision control, and panoramic moonroof, the XC60 is the perfect precision instrument to chase the shadow. Behind the wheel, four expert hosts followed the fading light. Armed with a 4K 360º camera rig, this cosmic event of our generation was shared in real time with the entire world.
赛跑太阳
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Racing the Sun
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