Electric Chair Sometimes|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

电动椅子有时

案例简介：这些广告是支持俄勒冈州监狱囚犯销售蓝色牛仔裤的 “开玩笑” 活动的一部分。该项目允许囚犯获得与外部服装工人相称的收入，同时纳税、支持家庭、向受害者赔偿以及出狱时有资金。此外，对大多数人来说，这是他们第一次面试工作、学习技能和发展职业道德，这将转化为外部世界。该计划成立 5 年后，重犯率为零 (离开监狱而没有返回的囚犯)，而全国平均水平徘徊在 70% 左右。

电动椅子有时

案例简介：These ads were part of a hard hitting "tongue in cheek" campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison. Also, for most, it was their first experience interviewing for a job, learning a skill, and developing a work ethic that would translate to the outside world. After 5 years of existence, the program had zero percent recidivism, (inmates who left the prison and did not return) while the national average hovers around 70%.