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大融化
案例简介：2012年初，阿姆斯特丹运河上的冰开始破裂和融化。这为我们提供了一个独特的机会，以前所未有的方式提高对气候变化问题的认识。在城市周围的黄金地段，二维码被转移到冰上，冰上有世界自然基金会荷兰网站的链接 ( http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/ ) 并立即将气候变化问题交到人们手中。一旦冰开始融化，这是这个问题的自然 “示范”。没有媒体支出，也没有法律禁止冰上印刷。
大融化
案例简介：In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.
The Big Melt
案例简介：2012年初，阿姆斯特丹运河上的冰开始破裂和融化。这为我们提供了一个独特的机会，以前所未有的方式提高对气候变化问题的认识。在城市周围的黄金地段，二维码被转移到冰上，冰上有世界自然基金会荷兰网站的链接 ( http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/ ) 并立即将气候变化问题交到人们手中。一旦冰开始融化，这是这个问题的自然 “示范”。没有媒体支出，也没有法律禁止冰上印刷。
The Big Melt
案例简介：In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.
大融化
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The Big Melt
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