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体育场灯
案例简介：沃尔沃将焦点放在与瑞典国家足球队的合作上 在世界杯对阵墨西哥的比赛中，沃尔沃汽车强调了其与瑞典国家足球队的长期合作关系。这两页的广告基本上是一种视觉技巧，将体育场与沃尔沃 V60 的特色 “雷神之锤” 前灯相结合，创造出一种夜间既是体育场又是前面的幻觉一辆沃尔沃。 广告是由创意机构 Forsman & bodenfors 创作的。 -我们意识到汽车的前灯看起来和竞技场灯非常相似，于是决定继续玩。艺术总监卡尔 · 里森福斯说，广告的气氛与这场非常重要的比赛前瑞典足球迷的情绪非常一致。
体育场灯
案例简介：Volvo puts the spotlight on its partnership with the Swedish national football/soccer team Leading up to the win-or-go-home game against Mexico in the World Cup, Volvo Cars highlights its longstanding partnership with the Swedish national football/soccer team. The two page ad is basically a visual trick combining a stadium with the characteristic "Thor’s Hammer" headlights of the Volvo V60 to create an illusion that is both a stadium at night and the front of a Volvo. The ad was created by creative agency, Forsman & bodenfors. – We realized that the headlights of the car looked pretty similar to arena lights and decided to play on that. The mood of the ad is very much in line with the mood of the Swedish football fans leading up to this very important game, says Karl Risenfors, Art director.
Stadium lights
案例简介：沃尔沃将焦点放在与瑞典国家足球队的合作上 在世界杯对阵墨西哥的比赛中，沃尔沃汽车强调了其与瑞典国家足球队的长期合作关系。这两页的广告基本上是一种视觉技巧，将体育场与沃尔沃 V60 的特色 “雷神之锤” 前灯相结合，创造出一种夜间既是体育场又是前面的幻觉一辆沃尔沃。 广告是由创意机构 Forsman & bodenfors 创作的。 -我们意识到汽车的前灯看起来和竞技场灯非常相似，于是决定继续玩。艺术总监卡尔 · 里森福斯说，广告的气氛与这场非常重要的比赛前瑞典足球迷的情绪非常一致。
Stadium lights
案例简介：Volvo puts the spotlight on its partnership with the Swedish national football/soccer team Leading up to the win-or-go-home game against Mexico in the World Cup, Volvo Cars highlights its longstanding partnership with the Swedish national football/soccer team. The two page ad is basically a visual trick combining a stadium with the characteristic "Thor’s Hammer" headlights of the Volvo V60 to create an illusion that is both a stadium at night and the front of a Volvo. The ad was created by creative agency, Forsman & bodenfors. – We realized that the headlights of the car looked pretty similar to arena lights and decided to play on that. The mood of the ad is very much in line with the mood of the Swedish football fans leading up to this very important game, says Karl Risenfors, Art director.
体育场灯
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Stadium lights
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