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Direct Line Group: Fleetlights Technology | Saatchi & Saatch London的搜索与救援
案例简介:
Direct Line Group: Fleetlights Technology | Saatchi & Saatch London的搜索与救援
案例简介:
Direct Line Group: Fleetlights Technology | Search & Rescue by Saatchi & Saatch London
案例简介:
Direct Line Group: Fleetlights Technology | Search & Rescue by Saatchi & Saatch London
案例简介:
Direct Line Group: Fleetlights Technology | Saatchi & Saatch London的搜索与救援
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Direct Line Group: Fleetlights Technology | Search & Rescue by Saatchi & Saatch London
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Following the launch of the Fleetlights campaign first developed in 2016, Direct Line and Saatchi & Saatchi London have released their first brand partnership utilising the technology.Fleetlights technology enables a network of drones equipped with high-powered lights and HD cameras to perform semi-autonomous flights. The technology was originally developed as a prototype service to demonstrate how drones could be used to bring mobile street lights to the darkest parts of the UK. Following conversations with RNLI and HM Coastguard it was decided that Caister would be the preferred location for the first roll-out of the Fleetlights. Like many lifeboat teams in the UK, the nearest helicopter is an hour away and extremely costly. Direct Line is donating the technology to the Caister team where the drones will be used in searches as a proof of concept ahead of a potential national roll-out.CreditsCLIENT: Direct LineMark Evans, Marketing Director, Direct LineRachael Lynch, Brand Activation Manager, Direct LineLucy Davies, Brand PR Manager Direct LineADVERTISING AGENCY: Saatchi & Saatchi LondonRob Potts – Executive Creative Director – Saatchi & Saatchi LondonAndy Jex – Executive Creative Director – Saatchi & Saatchi LondonMark Campion – Creative – Saatchi & Saatchi LondonSam Wise – Planner – Saatchi & Saatchi LondonAlice Flanagan – Account Handler – Saatchi & Saatchi LondonPaul McHugh – Account Handler – Saatchi & Saatchi LondonZoe Bell – Integrated Head of Film – Saatchi & Saatchi LondonPRODUCTION COMPANY: Inside JobLawrence Barraclough – Director – Inside JobRodrigo Ratazzi – Editor – Inside JobSimone Maggi – Producer – Inside JobElliot Dollie – Producer – Inside JobPOST-PRODUCTION COMPANY: Up Close FilmsDRONE/TECHNOLOGY DEVELOPMENT: Total UAVDRONE SOFTWARE DEVELOPMENT: Michael Oborne, Peter King and Richard LewisPR AGENCY: Talker Tailor Trouble Maker
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