本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
耀乔酒吧集团: 暴力杯垫
案例简介：
耀乔酒吧集团: 暴力杯垫
案例简介：
Yaocho Bar Group: The Violent Coasters
案例简介：
Yaocho Bar Group: The Violent Coasters
案例简介：
耀乔酒吧集团: 暴力杯垫
暂无简介
Yaocho Bar Group: The Violent Coasters
暂无简介
基本信息
- 广告品牌： Yaocho Bar Group
- 发布日期： 2015-05
- 行业领域： 烟酒/送礼 , NGO , 饮食/特产 , 公共事业
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 日语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Japan is one of the safest countries in the world, but behind closed doors excessive drinking has led to a rise in domestic violence. To address the issue, Yaocho, a well established bar chain in Tokyo, started a campaign encouraging responsible drinking. We designed a series of coasters with portraits of Japanese women printed with thermochemical ink technology that would react to the coldness of the glass, revealing bruises on the woman’s face. The idea was completed with the line 'Don't let excessive drinking end in domestic violence'. In this campaign, each downing of a glass metaphorically demonstrated a woman being hit in the face.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
