Budweiser, long a masculine brand, is reimagining some of its historically sexist ads, as the brand announces its membership with #SeeHer, a movement to improve the positive portrayal of women in advertising.Bringing the partnership to life, Budweiser and #SeeHer remade three of the brand’s ads from the 1950s and 1960s, showcasing the women portrayed in the original ads with more balanced and empowered roles. Each ad speaks to a theme – independence, equality and fulfillment – and was created in collaboration with #SeeHer and three prominent women illustrators, Heather Landis, Nicole Evans and Dena Cooper.In addition to being featured on Budweiser’s social channels, the ads will appear in issues of The New York Times, Chicago Tribune and The LA Times.This campaign officially kicks off Budweiser’s membership with #SeeHer and they will continue working together to help better inform and evaluate Budweiser’s creative before it is released to the world.CreditsClient: BudweiserGroup Vice President, Core & Value: Ricardo MarquesVice President, Marketing: Monica RustgiSenior Brand Director: Madison PietrowskiSenior Brand Manager, Digital: Marni HambergBrand Manager: Hayley KahnSenior Media Manager: Erica BiancalanaArchives Director: Tracy LauerAgency: VaynerMediaChief Creative Officer: Steve BabcockGroup Creative Director: Adam LockCreative Director: Todd BradleyAssociate Creative Director: Harrison BarronAssociate Creative Director: Jes ValleeSenior Copywriter: Chelsea FurlongArt Director: Casey BurkeEVP: Nick MiaritisVP, Group Account Director: Joe LeottaAccount Director: Alex SlavinAccount Executive: Donald SpampinatoProject Manager: Katherine PenlandChief Production Officer: Aaron KovanAgency Executive Producer: Cassandra ReuterArt & IllustrationIllustrator “This Calls For A Budweiser“: Heather LandisIllustrator “Where There’s Life… There’s Bud“: Nicole EvansIllustrator “She Found She Had It All“: Dena Cooper