Pedestrian (french)|海报/平面|广告营销案例【ADGuider广告指南】

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行人 (法语)

案例简介：所有这些用途都有一个共同点: 无害的手部运动、手指滑动或手机屏幕上的拇指按压。这是我们每天都在做的事情。但是当在方向盘后面完成时，这是可以杀死的东西。为了提高对这一流行病的认识，我们希望在因果之间建立直接的联系。我们的想法是通过电话本身来代表事故发生的道路。因此，那只无害的小手的动作隐喻地将自己变成了一个极端暴力的动作: 在人行横道上碾碎一个行人，在乡间道路上骑车人的身上奔跑,或者撞上一辆家庭汽车。这三个场景旨在实现两个明确的战略和创造性目标:-谴责驾驶时使用手机的琐碎化，以极其生动的方式描绘其后果。 -显然每个场景都以类似的方式组成: 我们发现自己在汽车的机舱里，在那里我们看到司机使用他的手机手机。但与普通手机不同，该设备实际上描绘了用户造成的事故以及由此对受害者造成的悲惨影响。

行人 (法语)

案例简介：All these uses have one thing in common: an innocuous hand movement, a finger swipe or a thumb-press on the phone’s screen. This is something we do all day, every day. But when done behind the wheel, this is something that can kill. To raise awareness about this epidemic, we wanted to create an immediate link between cause and effect. We had the idea of representing the road on which the accident occurs by the phone itself. Thus, that small innocuous hand movement transforms itself metaphorically into an ultra-violent action: crushing a pedestrian at a crosswalk, running over a cyclist on a country road, or crashing into a family car.These three scenes aim to fulfill two clear strategic and creative objectives:- Denounce the trivialization of mobile phone use while driving by portraying its consequences in an extremely graphic manner.- Plainly and visibly highlight the various victims of in-car mobile phone use.Each scene is composed in a similar way: we find ourselves inside the cabin of a car, where we see the driver use his cellphone. But instead of a normal phone, the device actually portrays the accident caused by its user and the resulting tragic impact it has on the victim.