When a child is seriously ill, the specialization and equipment required for their major medical treatment aren't always available locally—meaning their family must travel to a foreign city for an undetermined amount of time.RMHBC is a charity that provides accommodation for these children and their families next door to BC Children’s Hospital. This allows the whole family to stay together during these difficult times.This campaign illustrates the pain of being apart from your sick child, by showing how even a little distance feels much, much farther.CreditsAgency: CossetteGlobal Chief Creative Officers: Peter Ignazi and Carlos MorenoExecutive Creative Director: Michael MilardoCreative Director: Scott Schneider, Pierre ChanArt Director: Grace ChoCopywriter: Cameron SpiresAgency Producer: Sue BellVP, Head of Strategy: Adam CollinsStrategist: Jared GillAccount Supervisor: Cambrea Strubin, Sarah Moore, Faye HoustonGroup Account Director: Scott BarrSupplier Credits:Film Company: Common GoodDirector: Jamie WebsterDOP: Bobby ShoreLine Producer: Sharon YooPost Production Company: Common GoodEditor: Red BarbazaOnline Editor: Red BarbazaColourist: Wade Odium (Alter Ego)VFX Supervisor: Alex AvramAudio House: Vapor RMWAudio House Producer: Joey SerlinCasting Agent/ Agency: Steve Mann CastingOriginal Music: Kwaiden & UniversalMedia Agency: OMDClient:VP, External Relations and Development: Shannon KiddChief Executive Officer: Richard PassCommunications Coordinator: Robyn Ives