Blink: A Language of Love Through Light.|海报/平面|广告营销案例【ADGuider广告指南】

眨眼: 一种通过光的爱的语言。

案例简介：活动描述虽然最初的简报要求简单的触摸屏体验来突出家庭和捐赠者，但我们发现了一个强大的主题 -- 当难以想象的事情发生时，生病儿童的家庭往往会不知所措。即使我们知道爱可以治愈，表达它并不总是容易的。这种洞察力，加上孩子和家庭之间令人心碎的分离时刻，让我们想知道 “如果我们可以利用技术来保持家庭亲密，而不需要任何语言呢？ ”,我们开始了一个新的轨迹，延伸到屏幕之外，把有形的设备交到真正的家庭手中。通过技术和光线，当家庭不能在一起时，他们会保持亲密。眨眼是一种创新的物理到数字的体验，让家庭在这些时刻保持联系。这种定制的设备在分离和焦虑的时刻通过光给家庭一种未说出的爱的语言。实施眨眼解决了 RMHC 家庭不断面临的两个严酷现实: 他们分居的时间和他们寻找合适的词语来给予安慰的斗争。通过打破年龄、语言和复杂性的障碍，眨眼简化了疾病期间发送爱和支持的行为。生产开始于连接两个 blinks 的网络，这样他们就可以来回发送光信息。然后，找到灵敏度的完美平衡是满足接受治疗的儿童需求的关键。最后，我们测试了 led 、电池、传感器和逻辑板的多种组合，同时还利用了粒子物联网设备平台。当内部组件最终确定时，我们开始寻找设备外壳。我们的选择是照明多用装饰球，因为它们的外壳对孩子来说足够有弹性。我们还与医院合作，验证通过医院法规的材料，数据连接将成功。概要患有严重疾病的儿童经常需要长途跋涉进行必要的医疗。这将他们与家人、朋友和他们知道的日常生活分开。对于这些家庭，罗纳德 · 麦克唐纳之家慈善机构 (RMHC) 提供了一个离家近的儿童治疗机构。这有助于他们的使命，即在为孩子寻求最好的医疗护理的同时保持家人的亲密。科学已经证明，当孩子靠近他们所爱的人时，他们会更快康复。家庭成员之间的联系鼓舞了精神，激发了希望。简单的事实是，爱可以治愈。无论是在治疗期间还是在医院过夜，RMHC 家庭都必须忍受分离的时刻，这对年幼的孩子来说特别可怕。在这些困难时刻，我们开始帮助他们。结果我们的贝塔家庭报告说，眨眼在治疗期间创造了一种联系感，并表示 “联系” 是幸福的一个重要方面，因为它创造了一种支持、关怀和爱的感觉。RMHC Chicagoland & Northwest Indiana 项目和服务副总裁丽莎 · 米切尔说: “父母与孩子分离令人心碎，尤其是在治疗期间。眨眼可以用最简单、最美丽的方式连接我们的家庭。”她还评论道，“ 眨眼是强大的，因为它弥合了房子和医院之间的距离，让家庭保持联系。当一个孩子独自在医院时，眨眼会照亮黑暗，当他们身体不能在一起时，会把他们的家人带进房间。这是我们以前从未做过的事情。" 执行眨眼由加速度计和电子组成，解释一系列触摸和手势交互。当检测到手势时，电子会翻译信息，并通过 3g 连接将其发送到云中。然后，消息被路由到相应的闪烁，一组 6 个发光二极管将消息作为一系列彩色灯闪烁。通过手势触发，颜色编码的消息在两个球体之间交换。摇一眨眼会给相应的球体发送一条绿色照明的信息，上面写着 “你好”。两次轻点会发出蓝色的 “晚安”，三次轻点会发出发光的粉红色 “我爱你”。 ”当孩子醒来时，睡眠时间收到的信息会保存在一个队列中。我们发现家庭喜欢给信息赋予自己独特的含义。为了将眨眼扩展到两个球体之外，我们还创建了一个在线体验，允许大家庭和朋友从世界任何地方直接向孩子的眨眼发送爱。 2016年，Blink 通过迭代测试过程进行了优化，以了解期望和用户交互。在 2017，Blink 与一些正在接受治疗的真实 RMHC 家庭进行了试点，使我们能够收集实时数据并验证用户体验目标。

眨眼: 一种通过光的爱的语言。

案例简介：CampaignDescription While the initial brief called for a simple touch screen experience to highlight families and donors, we discovered a powerful theme – families of sick children are often at a loss of words when the unimaginable happens. Even though we know love heals, expressing it is not always easy.This insight, paired with heart-wrenching moments of separation between child and family, made us wonder “what if we could use technology to keep families close without needing any words at all?”With that, we set out on a new trajectory to extend beyond a screen and put tangible devices in the hands of real families. Through technology and light, families remain close when they can’t physically be together.Blink is an innovative physical-to-digital experience that keeps families connectedduring these moments. This custom-built set of devices gives families anunspoken language of love through light during moments of separation and anxiety. Implementation Blink addresses two harsh realities RMHC families continually face: the time they spend separated and their struggle to find the right words to give comfort. By breaking down the barriers of age, language and complexity, Blink simplifies the act of sending love and support during illness. Production began with network connecting the two Blinks’ so they could send light messages back and forth. Then, finding the perfect balance of sensitivity was key in meeting the needs of children receiving treatment. Finally, we tested numerous combinations of LEDs, batteries, sensors and logic boards, while also leveraging the Particle IoT device platform. While the inner components were being finalized, we began searching for device housing. Our choice was Illuminorb multi-purpose decorative balls, since their casing was resilient enough for children. We also collaborated with hospitals to validate the materials passed hospital regulations and that data connectivity would be successful. Synopsis Children with serious illnesses often need to travel great distances for necessary medical treatment. This separates them from family, friends and the day-to-day life they know. For these families, Ronald McDonald House Charities (RMHC) offer a home away from home close to the child’s treatment facility. This contributes to their mission of keeping families close while seeking the best medical care for their children. Science has proven that children heal faster when near the ones they love. The connection between family members invigorates the spirit and inspires hope. The simple truth is, love heals. Whether during treatments or overnight stays at the hospital, RMHC families have to endure moments of separation, which can be particularly frightening for young children. We set out to help them during these difficult moments. Outcome Our beta families reported Blink created a sense of connectedness during treatment and stated “connection” as an important aspect of well-being as it creates a sense of support, caring and love. Lisa Mitchell, VP, Programs and Services at RMHC Chicagoland & Northwest Indiana remarked: “It’s heart-wrenching for parents to be separated from their kids, especially during treatment. Blink can connect our families in the simplest, most beautiful way possible.”She also commented, “Blink is powerful because it bridges the distance between the house and the hospital to keep families connected. When a child is alone in the hospital, Blink lights up that darkness and brings their family into the room when they physically can’t be together. This is something we’ve never been able to do before.” Execution Blink is comprised of an accelerometer and Electron that interprets a series of touch and gesture interactions. When a gesture is detected, the Electron translates the message and sends it to the cloud through a 3G connection. The message is then routed to the corresponding Blink, where a set of 6 LEDs flash the message as a sequence of colored lights.Triggered by gestures, color-coded messages are exchanged between two orbs. Shaking one Blink sends the corresponding orb a green-illuminated message saying “Hello.” Two taps send a blue-hued “Goodnight,” and three taps send a glowing pink “I love you.” Messages received during sleep hours are saved in a queue for the morning when a child wakes. We found families enjoyed assigning messages their own unique meaning. To extend Blink beyond the two orbs, we also created an online experience that allows extended family and friends to send love directly to the child’s Blink from anywhere in the world.Blink was optimized through an iterative testing process in 2016 to understand expectations and user interaction. In 2017, Blink was piloted with a select number of real RMHC families undergoing treatment, allowing us to collect real-time data and validate user experience goals.