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宁洋
案例简介：第一辆车是一辆彻底改变了多用途汽车概念的汽车。新雷诺车队在模块化方面同样具有革命性。因为它是第一辆可以变成跨界车和城市车的家庭汽车。如何让人们体验这样的技术特征，而不仅仅是向他们解释？与宁约，第一个模块化电影。它分为 3 个部分，可以由用户重新组合，以不同的情节创建不同的故事。根据人们做出的积极选择，宁约可以成为浪漫、戏剧、惊悚片、黑色或恐怖电影。人们有机会在各种媒体上尝试创作不同的宁约故事。由于 ad hoc 平台，在线和移动。在推特上，感谢对话广告，在那里你可以用推特重组短片部分。在威尼斯电影节 73 ° 版的项目揭幕期间，安装了一系列数字图腾，参与者可以与这些图腾互动，创建自己的电影版本。在罗马的一个主要地铁站里，设立了一个临时电影院，在那里你可以看到这部电影的所有版本。在电影院之外，人们可以使用数字图腾积极尝试观看体验。
宁洋
案例简介：The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity. Because it’s the first family car that can transform into a crossover and an urban vehicle. How to let people experience such a technical characteristic instead of just explaining it to them? With Ningyo, the first modular movie. It is divided into 3 sections that can be reassembled by users to create different stories with different plots. Depending on the active choices people make, Ningyo can become a romance, a drama, a thriller, a noir or a horror film. People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience.
Ningyo
案例简介：第一辆车是一辆彻底改变了多用途汽车概念的汽车。新雷诺车队在模块化方面同样具有革命性。因为它是第一辆可以变成跨界车和城市车的家庭汽车。如何让人们体验这样的技术特征，而不仅仅是向他们解释？与宁约，第一个模块化电影。它分为 3 个部分，可以由用户重新组合，以不同的情节创建不同的故事。根据人们做出的积极选择，宁约可以成为浪漫、戏剧、惊悚片、黑色或恐怖电影。人们有机会在各种媒体上尝试创作不同的宁约故事。由于 ad hoc 平台，在线和移动。在推特上，感谢对话广告，在那里你可以用推特重组短片部分。在威尼斯电影节 73 ° 版的项目揭幕期间，安装了一系列数字图腾，参与者可以与这些图腾互动，创建自己的电影版本。在罗马的一个主要地铁站里，设立了一个临时电影院，在那里你可以看到这部电影的所有版本。在电影院之外，人们可以使用数字图腾积极尝试观看体验。
Ningyo
案例简介：The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity. Because it’s the first family car that can transform into a crossover and an urban vehicle. How to let people experience such a technical characteristic instead of just explaining it to them? With Ningyo, the first modular movie. It is divided into 3 sections that can be reassembled by users to create different stories with different plots. Depending on the active choices people make, Ningyo can become a romance, a drama, a thriller, a noir or a horror film. People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience.
宁洋
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Ningyo
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