Partnering with Opening Ceremony, Cotton Incorporated pay homage to the cotton tee, and it's history of self-expression, in ‘The Most Powerful Tee’ campaign.Before the wonders of social media gave people the platform to share their thoughts on a very visible platform, the t-shirt has historically been recognised as the canvas for self-expression - if you had something to say, you’d say it on a t-shirt.Recognising that the 'hard to ignore' cotton tee still holds an iconic place in fashion history, the collaboration is celebrating the timeless medium by releasing a limited-edition shirt, which will be available for purchase both online, and at Opening Ceremony’s shop in New York.‘The Most Powerful Tee’ ad was created by DDB New York and features historical footage to highlight the significance of tees during key historical moments.The historical footage is coupled with contemporary diverse urbanites, who are dressed in statement tees. This is further undercut with statements and images made more impactful by the cotton tee.All in all, the ad aims to emphasise the individuality and powerful that this timeless medium can express.