Haribo USA Library|微电影|广告营销案例【ADGuider广告指南】

哈里博美国图书馆

案例简介：HARIBO UNVEILS品牌-新的 “孩子的声音” 广告和SWEESTAKES 美国排名第一的Gummi品牌将在国家抽奖中授予五名幸运粉丝一年的软糖芝加哥，伊利诺伊州。-2020年12月7日-美国第一gummi品牌HARIBO正在成功的 “儿童之声” 电视活动的基础上，在图书馆环境中推出了一款新的分期。就像其董事会设置的前身一样，电视广告是由英国的Quiet Storm创意机构设计和开发的，它将从2021年2月1日开始在美国各地播出。在电视广告中，观众会看到成年人在迷人的孩子们的声音中吹捧他们对HARIBO Gold熊的爱。该广告系列包括30秒和15秒版本，并将在广泛的电视和有线电视台播出。 Quiet Storm客户服务总监Jonathan Dale说: “我们很高兴继续在美国推出 '孩子的声音' 活动，” Quiet Storm客户服务总监Jonathan Dale说。“孩子们的声音现在是一场真正的全球性活动，在全球近20个国家投放了原创广告，六年后仍然很强劲。” 为了庆祝新电视广告的推出，今天，哈里博开始了一场全国性的抽奖活动，五名参赛者将被随机挑选，以赢得一年的HAIRBO gummies供应。为了参加抽奖活动，参与者被邀请使用一个有趣的 “儿童之声” Instagram镜头，该镜头可以在HARIBO Instagram个人资料上获得。独特的音高转换技术将成人的声音改变为儿童的音调。用语气，哈里博要求参与者重述他们最喜欢的故事 -- 事实或虚构 -- 带回孩子般的幸福时刻。参赛选手被要求将他们创建的 “儿童之声” 镜头视频分享给他们的个人Instagram Feeds或Instagram故事，所有提交的内容都标记为 @ HariboUSA，并使用 # HariboSweepstokes进入。所有用户配置文件必须设置为 “公共” 才能被选择为获胜者。美国HARIBO公司首席运营官Rick LaBerge说: “多年来，我们的 '儿童声音' 会议室电视广告给我们的消费者带来了无尽的欢乐和笑声，体现了我们对孩子般的幸福的价值。”“有了新的“ 图书馆 ”景点，我们很高兴让我们在美国各地的粉丝感到惊讶和高兴，我们期待着看到抽奖作品和听到他们的故事。”

哈里博美国图书馆

案例简介：HARIBO UNVEILS BRAND-NEW “KIDS’ VOICES” AD AND SWEEPSTAKES America’s #1 Gummi Brand to Award Five Lucky Fans with a Year’s Worth of Gummies in National Sweepstakes Chicago, Ill. – December 7, 2020 – HARIBO, America’s #1 gummi brand is building on the success of its “Kids’ Voices” TV campaign with the launch of a new installment in a library setting. Like its boardroom setting predecessor, the TV advertisement was designed and developed by UK’s Quiet Storm creative agency, and it will air throughout the U.S. starting February 1, 2021. In the TV advertisement, audiences will see grown-ups touting their love for HARIBO Goldbears in charming children’s voices. The advertisement series includes 30- and 15-second versions and will be aired on a wide range of TV and cable stations. “We’re delighted to continue the hugely successful launch of our ‘Kids’ Voices’ campaign in the U.S.,” said Jonathan Dale, Client Service Director, Quiet Storm. “Kids’ Voices is now a truly global campaign, with original ads in nearly twenty countries around the world and still going strong after six years.” To celebrate the launch of the new TV advertisement, today HARIBO kicked-off a nationwide sweepstakes where five entrants will be picked at random to win one year’s supply of HARIBO gummies. To enter the sweepstakes, participants are invited to utilize a playful “Kids’ Voices” Instagram lens, available on the HARIBO Instagram profile. The unique pitch-shifting technology changes adult voices to a children’s tone. Using the tone, HARIBO asks participants to retell their favorite stories -- fact or fiction -- bringing back moments of childlike happiness. Contestants are asked to share their created “Kids’ Voices” lens videos to either their personal Instagram Feeds or Instagram Stories, with all submissions tagging @HariboUSA and using #HariboSweepstakes to be entered. All user profiles must be set to “public” to be selected as a winner. “Over the years, our ‘Kids’ Voices’ Boardroom TV ad has brought endless joy and laughter to our consumers, exemplifying our value of childlike happiness,” said Rick LaBerge, Chief Operating Officer, HARIBO of America. “With the new “Library” spot, we’re excited to surprise and delight our gummi fans around the U.S. and we’re looking forward to seeing the sweepstakes entries and hearing their stories.”